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Promotion, Advertising & Public Relations: Marketing Lesson Plans Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. What is frequency in advertising?

Question 2 2. What part of the promotional mix allows a one-on-one relationship to develop between the consumer and company?

Question 3 3. Which of the following is an example of a sales promotion?

Question 4 4. Which of the following could be used to jump-start stagnant sales of a product?

Question 5 5. The AIDA concept explains the various stages that a consumer moves through when confronted with a promotional message. The acronym stands for:

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Question 6 6. A company that has made and sold ketchup for over 100 years would be best suited to have what type of promotional goal?

Question 7 7. Which of the following is the communication of a concept or message to large audiences?

Question 8 8. Assess the four parts of the promotional mix.

Question 9 9. Why do businesses use a promotional message when products are very well established?

Question 10 10. When should a company use competitive advertising?

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Question 11 11. In the world of public relations, goodwill refers to _____

Question 12 12. Sugar Rush's most recent television commercial focuses on the company's new candy, called Jolt. Which part of the communication process does the advertising agency that developed the television commercial for Jolt fall into?

Question 13 13. Analyze the photo and determine which type of media advertising is shown.

Question 14 14. Sales promotion must be consistent with _____ to avoid confusing the consumer.

Question 15 15. The CEO of your company is invited to speak on CNN about your company's success. He is going to use this opportunity to advertise your new product, a computer that is more than 30% faster than the best computer currently sold on the market. What is this an example of?

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Question 16 16. Evaluate what interferes, distorts, or changes the transmission of the informational message.

Question 17 17. What are the three types of product advertising?

Question 18 18. Jane's company works in the IT sector and specializes in portable computers. She plans to hold a short workshop on how to use on their computers, and targets the class to the elderly population. What is this an example of?

Question 19 19. A business offers a special buying allowance for orders placed at a trade show. This ensures which of the following?

Question 20 20. What is the advertising response function?

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Question 21 21. Fun Town has multiple days throughout the year where they donate a percentage of ticket sales to local charities. They also have days where they close the park down and invite disadvantaged youths to enjoy the rides for free. What is this an example of?

Question 22 22. _____ is an example of public relations.

Question 23 23. Your company works on building bikes that are specialized for difficult terrain. A movie company has said they would like to feature your bikes in an upcoming movie. What is this an example of?

Question 24 24. How do marketers get consumers who desire the product to take the final action step and buy?

Question 25 25. What is the main way marketers create a desire for their product?

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Question 26 26. An outdoor ad is an example of the _____ part of the communication process?

Question 27 27. Which of the following best describes advergaming?

Question 28 28. Which of the following is a reason to use newspapers for a media advertising campaign?

Question 29 29. How is advertising described compared to public relations?

Question 30 30. Advertising plays an integral role in _____.

Promotion, Advertising & Public Relations: Marketing Lesson Plans Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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