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Promotion & Advertising Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. What part of the promotional mix allows a one-on-one relationship to develop between the consumer and company?

Question 2 2. Free samples are an effective sales promotion because they _____

Question 3 3. What is Spiff?

Question 4 4. What are the three types of product advertising?

Question 5 5. Examine the picture to help determine the type of promotional tool that is being used.

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Question 6 6. Which of these is the best example of cross-promotion ?

Question 7 7. The five functions of public relations are _____.

Question 8 8. Which of the following best describes why sales promotions are effective before holidays ?

Question 9 9. What are sales promotions often combined with to increase effectiveness?

Question 10 10. What is any form of impersonal (one-way) paid communication in which the company is identified?

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Question 11 11. _____ is an example of public relations.

Question 12 12. A business offers a special buying allowance for orders placed at a trade show. This ensures which of the following?

Question 13 13. Which of the following is an example of how a company would use advocacy advertising?

Question 14 14. Why do businesses use a promotional message when products are very well established?

Question 15 15. Assess the primary goal of sales promotion.

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Question 16 16. Fun Town has multiple days throughout the year where they donate a percentage of ticket sales to local charities. They also have days where they close the park down and invite disadvantaged youths to enjoy the rides for free. What is this an example of?

Question 17 17. How is advertising described compared to public relations?

Question 18 18. What would be an example of a sponsorship?

Question 19 19. Sales promotion must be consistent with _____ to avoid confusing the consumer.

Question 20 20. A company that has made and sold ketchup for over 100 years would be best suited to have what type of promotional goal?

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Question 21 21. When should a company use competitive advertising?

Question 22 22. Which of the following elements is NOT part of the public relations process?

Question 23 23. What type of advertising is shown in this image?

Question 24 24. Your company works on building bikes that are specialized for difficult terrain. A movie company has said they would like to feature your bikes in an upcoming movie. What is this an example of?

Question 25 25. How is brand switching utilized in a business?

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Question 26 26. Which of the following would be the best example of a premium for a retailer selling pancake mix ?

Question 27 27. Doc's Tomato sauce gives a local grocery store an allowance to help pay for their next newspaper ad as long as Doc's is advertised on the front. What is this an example of?

Question 28 28. Analyze why marketers like to use sales promotion.

Question 29 29. What is the purpose of using trade sales promotions rather than a pull strategy?

Question 30 30. The CEO of your company is invited to speak on CNN about your company's success. He is going to use this opportunity to advertise your new product, a computer that is more than 30% faster than the best computer currently sold on the market. What is this an example of?

Promotion & Advertising Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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