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Public Relations for Business Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Why would a company want to have stakeholder dialogue?

Question 2 2. Which of the following is NOT an example of a public issue?

Question 3 3. In which step of the issue management process does company brainstorming occur?

Question 4 4. Your company works on building bikes that are specialized for difficult terrain. A movie company has said they would like to feature your bikes in an upcoming movie. What is this an example of?

Question 5 5. What is the last step of the issue management process?

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Question 6 6. Jane's company works in the IT sector and specializes in portable computers. She plans to hold a short workshop on how to use on their computers, and targets the class to the elderly population. What is this an example of?

Question 7 7. Once Healthy Drugs has issued its corporate response to the public, the company creates a team task force to handle the crisis. The task force should:

Question 8 8. You have a large construction company based in New York. Your company is interested in working on government-run infrastructure projects. Which of the following would be the MOST likely target of your company's competitive intelligence?

Question 9 9. The Tire Factory had a problem with toxic waste leaking into the air. They identified the issue, came up with options, and created a new system. According to the issue management process, what should the Tire Factory do now?

Question 10 10. Which of the following statements best describes the post-crisis review process?

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Question 11 11. Which of the following is NOT a part of developing a crisis response plan?

Question 12 12. An IT company is using 3% of its profit to finance the building of a new wing in a local hospital in an effort to improve its corporate image. What is this an example of?

Question 13 13. Which of the following elements is NOT part of the public relations process?

Question 14 14. Identify which of the following is NOT an example of external communication:

Question 15 15. What is inconsistency between what stakeholders expect, and what an organization's daily performance is in the workplace?

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Question 16 16. Jim's Tree Service has recently taken out various advertisements to tell potential customers about its services. In addition to the ads, Jim, the owner, has been asked by a local news agency to comment on the recent beetle blight that is affecting many of the trees in the community. A local radio personality gave the company a nod on his show because it had done such a good job saving his favorite elm tree from Dutch Elm Disease. Jim has been asked to speak to an arborist club about which trees are best to plant during which season. All of these are examples of publicity, except _____

Question 17 17. What is a communication process that creates mutually beneficial relationships between organizations and various stakeholders?

Question 18 18. Which of the following would NOT be examined through the Eight Strategic Radar Screens?

Question 19 19. Stakeholder engagement is:

Question 20 20. In the context of business, what is the best definition of 'crisis'?

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Question 21 21. Why do companies allocate time and resources on preparation of media kits?

Question 22 22. Which of the following refers to any issue that is of mutual concern to an organization and one or more of its stakeholders?

Question 23 23. The CEO of your company is invited to speak on CNN about your company's success. He is going to use this opportunity to advertise your new product, a computer that is more than 30% faster than the best computer currently sold on the market. What is this an example of?

Question 24 24. Which situation BEST exemplifies interactive stakeholder engagement?

Question 25 25. Why would a company form a stakeholder network?

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Question 26 26. What would be an example of a sponsorship?

Question 27 27. A company is in the reactive stage of stakeholder relationship building when:

Question 28 28. An IT company that focuses on the production of very expensive products is worried there might be a piece of legislation implemented that would cap the prices of luxury computers at $10,000. The goal of the legislation is to limit prices and promote innovation. Why would environmental analysis be used in such a case?

Question 29 29. Healthy Drugs is in trouble after they release a product with bad side effects. In response, Hugo, the VP of Public Relations, is promoting a central message supported by his company to inform the public, provide information directly to those affected, and relay other safety precautions. This is an example of what aspect of a crisis plan?

Question 30 30. What is an issue management process?

Public Relations for Business Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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