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Retail & Customer Service Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. A restaurant offers a lunch card where every 10th lunch is free. This is an example of a _____.

Question 2 2. Which of the following is a benefit of using customer experience management?

Question 3 3. Retailing is the activities related to selling goods _____.

Question 4 4. Which is NOT true about online retail sales?

Question 5 5. Why is it important to use customer experience management?

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Question 6 6. Why are multiple locations advantageous to a chain store?

Question 7 7. If you are calling sales prospects in hopes of selling a product, what type of non-store retailing are you engaged in?

Question 8 8. Why might someone choose to sell their item through telemarketing versus direct marketing?

Question 9 9. What is the point of the Questioning/Probing step of retail selling?

Question 10 10. Analyze the photo and identify what type of ownership this store exhibits.

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Question 11 11. What is retail?

Question 12 12. What is important to the success of a product in retail sales?

Question 13 13. Which of the following is NOT true about a franchise?

Question 14 14. Which option is the best way to get a customer to talk to you?

Question 15 15. Amazon is moving into what type of retail setting as it transitions to more of a multichannel retailer?

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Question 16 16. What's a private label?

Question 17 17. Which of the following is the BEST example of a contract agreement?

Question 18 18. Employer feedback and encouragement is which type of motivation?

Question 19 19. A company distributes watches to only high-end jewelry stores. What type of distribution strategy is being used?

Question 20 20. What is bundling pricing in retail sales?

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Question 21 21. Flexible work hours, additional training opportunities, or the ability for an employee to take time off to go to school are examples of _____

Question 22 22. A marketing strategy that includes selling through brick-and-mortar stores, over the telephone, from a website, and through an app is called?

Question 23 23. Which of the following are the different dimensions of retail operations?

Question 24 24. If a bookseller decides to sell books online through a website it developed, what type of retailing is being employed?

Question 25 25. Which of the following is a question a company should ask itself before entering into a multichannel retailing strategy?

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Question 26 26. What function does a wholesaler serve in product distribution?

Question 27 27. What are the steps of retail selling?

Question 28 28. Which of the following is the BEST example of customer loyalty.

Question 29 29. How does a chain store take advantage of economies of scale?

Question 30 30. Which of the following is the best explanation of a chain store?

Retail & Customer Service Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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