If you are calling sales prospects in hopes of selling a product, what type of non-store retailing are you engaged in?
If you want to be in the thick of a physical retail location but not have a traditional retail store, which of the following would provide you the option?
Why might someone choose to sell their item through telemarketing versus direct marketing?
If a bookseller decides to sell books online through a website it developed, what type of retailing is being employed?
Which one is an example of a purchase someone with a very shy personality might purchase to make them happy?
Which one is NOT a consideration of experiential consumption?
Which would be an example of a product that appeals to our emotions?
Purchasing products because of the way we feel or the positive experiences we get because of them is known as what?
What two things does experiential consumption merge?
Data, including ages, genders, ethnicities and income, can be useful for retailers' future success. This information is known as what?
An area of opportunity exists for retailers if they will move from selling products to _____.
What does direct selling encompass?
Why is the permanency of a retail location of importance to a brand considering a storefront?
A brand might consider opening its own retail storefront for all of the following reasons EXCEPT which?
Who is eliminated in the direct to consumer sales model?
This type of retail store may be a good fit for a brand looking to place a large store in a high-traffic area.
Renee went to a hairdresser highly recommended by her colleague. However, she was not satisfied with the way her hair was styled. How would you explain this?
What is one difference between service retailers and merchandise retailers?
Services that cannot be stored for future use are known as _____.
Barry has a retail outlet selling custom shoes. At what end of the continuum is his retail store?
Why is it important to keep an eye on your competition if you want to be successful in retail?
When you begin to consider expanding, which rule is important to remember for profitability?
When a business is striving for profitability and success, putting _____ first is a good strategy.
When you're thinking about customer experience on your path to retail success, you should look at all of the following areas EXCEPT which?
What can happen if a business ignores changes in demographics?
What is strategic planning?
What are demographics?
Which of these statistics of a population would not be helpful is deciding where to set up a bow tie business?
Retailing is the activities related to selling goods _____.
This term is used to describe how our pleasures might move us toward our goals:
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