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Retail Management Basics Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. What is bundling pricing in retail sales?

Question 2 2. Which is NOT true about online retail sales?

Question 3 3. What technique is a company using when it discounts items to increase demand?

Question 4 4. Why must a retail company put sales strategies in place?

Question 5 5. Why should a large retail store make sure there are enough items displayed?

Page 2

Question 6 6. Which of the following best describes the purpose of stock in a large retail store?

Question 7 7. Which of the following best describes the purpose of a window display for a large retail store?

Question 8 8. Which of the following is essential when setting up a large retail store?

Question 9 9. What is the BEST explanation of the importance of location in retail?

Question 10 10. What is the MAIN purpose of social media for a small retailer?

Page 3

Question 11 11. A _____ carries goods and sells them directly to the consumer.

Question 12 12. Which of the following is TRUE when it comes to store design and layout?

Question 13 13. If a company has made its success off of a specific clientele, what should it do with additional sites?

Question 14 14. Which of these is an example of desirability?

Question 15 15. How can other businesses factor into a site decision?

Page 4

Question 16 16. Which of these is NOT a concern for a business location?

Question 17 17. A marketing strategy that includes selling through brick-and-mortar stores, over the telephone, from a website, and through an app is called?

Question 18 18. Drawbacks to multichannel retailing are usually related to what?

Question 19 19. Amazon is moving into what type of retail setting as it transitions to more of a multichannel retailer?

Question 20 20. Multichannel retailing offers _____ opportunities to build a _____ among _____ audiences.

Page 5

Question 21 21. If you want to be in the thick of a physical retail location but not have a traditional retail store, which of the following would provide you the option?

Question 22 22. Retailing is the activities related to selling goods _____.

Question 23 23. If you are calling sales prospects in hopes of selling a product, what type of non-store retailing are you engaged in?

Question 24 24. If a bookseller decides to sell books online through a website it developed, what type of retailing is being employed?

Question 25 25. What is important to the success of a product in retail sales?

Page 6

Question 26 26. Which of the following is the most useful tactic to advertise a new business?

Question 27 27. When launching a small retail store, it's crucial to train employees on _____.

Question 28 28. Which of these is a government incentive?

Question 29 29. Which of the following is a question a company should ask itself before entering into a multichannel retailing strategy?

Question 30 30. Why might someone choose to sell their item through telemarketing versus direct marketing?

Retail Management Basics Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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