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Sales Promotion Techniques Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. What are the advantages of competitive advertising?

Question 2 2. Which type of business should use competitive advertising to gain empathy from consumers?

Question 3 3. Which of the following is the communication of a concept or message to large audiences?

Question 4 4. An outdoor ad is an example of the _____ part of the communication process?

Question 5 5. What is the plain folks appeal in advertising?

Page 2

Question 6 6. What is the goal of the plain folks appeal in advertising?

Question 7 7. Promotional messages are _____.

Question 8 8. How many types of promotional messages are there?

Question 9 9. How is brand switching utilized in a business?

Question 10 10. A company that has made and sold ketchup for over 100 years would be best suited to have what type of promotional goal?

Page 3

Question 11 11. _____ is the name given to the advertising campaign to launch a brand new product category.

Question 12 12. Which of the following is TRUE about pioneer advertising?

Question 13 13. Which of the following is probably NOT a reason a small business may want to utilize cooperative advertising?

Question 14 14. Which of the following is NOT an example of cooperative advertising?

Question 15 15. What is the best explanation of comparative advertising?

Page 4

Question 16 16. If your company is a victim of an advertisement that falsely compares your product, what can you do?

Question 17 17. Assess the primary goal of sales promotion.

Question 18 18. Which of the following is an example of a sales promotion?

Question 19 19. Which one of the following is an example of an organization that usually pursues advocacy advertising?

Question 20 20. Which of the following is the best explanation of advocacy advertising?

Page 5

Question 21 21. Which of the following responses means that the appeal to fear has been successful?

Question 22 22. Using fear is

Question 23 23. What are the disadvantages of competitive advertising?

Question 24 24. Evaluate what interferes, distorts, or changes the transmission of the informational message.

Question 25 25. Why is advertising with ordinary people becoming more successful than with celebrities?

Page 6

Question 26 26. Which of the following is NOT an objective of promotion?

Question 27 27. Why do businesses use a promotional message when products are very well established?

Question 28 28. Pioneer advertising is used during the _____ stage of the Product Life Cycle.

Question 29 29. What's probably the biggest concern a business may have in accepting advertising dollars from manufacturers for cooperative advertising?

Question 30 30. Which government agency must you be concerned about when engaging in comparative advertising?

Sales Promotion Techniques Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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