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Segmentation and Product Marketing Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Which strategy would a marketer use to effectively sell unsought products?

Question 2 2. Select the business product an automobile tire would be.

Question 3 3. Evaluate the type of business product aluminium is.

Question 4 4. What are the four types of business customer categories?

Question 5 5. How would a company begin to change consumer perceptions about its products ?

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Question 6 6. What are the five ways to segment a market?

Question 7 7. What is positioning?

Question 8 8. What is the name of a segmentation criteria where a segment must be large enough to support developing a specific marketing mix?

Question 9 9. What is a graphical way of representing two or more dimensions or variables that are represented in consumers' minds?

Question 10 10. James segments his business customers by how much money they spend on his products and services. Which type of segmentation is this?

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Question 11 11. What are the four broad segments of a business market?

Question 12 12. Which of the following is the best definition for a market segment ?

Question 13 13. Which of the following statements is MOSTLY TRUE of a specialty product?

Question 14 14. Define ROI (Return on Investment):

Question 15 15. If a company decides to pursue a senior citizen segment of the market and has difficulty creating a marketing mix that will reach this type of segment, this is an example of what type of criteria?

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Question 16 16. Robert's company produces gloves. They primarily sell these gloves to prisons and schools. What segment of the market is Robert's company targeting?

Question 17 17. Age, gender, income, race, and family life cycle all are found in _____ segmentation?

Question 18 18. Your company wants to ask questions in order to gain some specific answers about the product, such as: 'On a scale of 1 to 10, how would you rate this product?' In order to do so, your company has asked 100 people 20 questions and is assessing the data. Which of the following is this an example of?

Question 19 19. Which of the following would be classified as a convenience product?

Question 20 20. Explain what differentiates a business product from a consumer product.

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Question 21 21. Which of the following does a company need to help develop their brand?

Question 22 22. Analyze the reason why a company charges additional money above what the company's machines and buildings cost.

Question 23 23. Which of the following segmentation methods is a marketing team using if they segment the market based on examining potential customers' personalities, motives and lifestyles ?

Question 24 24. Which of the following is an example of product development?

Question 25 25. A car company has forever been known as offering cheap, reliable cars. The new management group would like the marketing team to change consumer perception of the cars from cheap and reliable to high tech and cool. The marketing team's challenge is called _____.

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Question 26 26. A _____ provides the words or terms that help customers understand why they should use the product and the company values.

Question 27 27. A company wants to find customers who would be interested in a drug and alcohol prevention residential program. They are having difficulty finding segments to target. What type of criteria issue would they be facing?

Question 28 28. Which of the following criteria can be used to segment a market?

Question 29 29. How is profitability best defined?

Question 30 30. Which of the following demographic groups was born between 1946-1964?

Segmentation and Product Marketing Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next question. You can skip questions if you would like and come back to them later with the "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. You will lose your work if you close or refresh this page. Good luck!

Business 102: Principles of Marketing  /  Business Courses
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