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Question 11.Which strategy would a marketer use to effectively sell unsought products?
Question 22.Select the business product an automobile tire would be.
Question 33.Evaluate the type of business product aluminium is.
Question 44.What are the four types of business customer categories?
Question 55.How would a company begin to change consumer perceptions about its products ?
Question 66.What are the five ways to segment a market?
Question 77.What is positioning?
Question 88.What is the name of a segmentation criteria where a segment must be large enough to support developing a specific marketing mix?
Question 99.What is a graphical way of representing two or more dimensions or variables that are represented in consumers' minds?
Question 1010.James segments his business customers by how much money they spend on his products and services. Which type of segmentation is this?
Question 1111.What are the four broad segments of a business market?
Question 1212.Which of the following is the best definition for a market segment ?
Question 1313.Which of the following statements is MOSTLY TRUE of a specialty product?
Question 1414.Define ROI (Return on Investment):
Question 1515.If a company decides to pursue a senior citizen segment of the market and has difficulty creating a marketing mix that will reach this type of segment, this is an example of what type of criteria?
Question 1616.Robert's company produces gloves. They primarily sell these gloves to prisons and schools. What segment of the market is Robert's company targeting?
Question 1717.Age, gender, income, race, and family life cycle all are found in _____ segmentation?
Question 1818.Your company wants to ask questions in order to gain some specific answers about the product, such as: 'On a scale of 1 to 10, how would you rate this product?' In order to do so, your company has asked 100 people 20 questions and is assessing the data. Which of the following is this an example of?
Question 1919.Which of the following would be classified as a convenience product?
Question 2020.Explain what differentiates a business product from a consumer product.
Question 2121.Which of the following does a company need to help develop their brand?
Question 2222.Analyze the reason why a company charges additional money above what the company's machines and buildings cost.
Question 2323.Which of the following segmentation methods is a marketing team using if they segment the market based on examining potential customers' personalities, motives and lifestyles ?
Question 2424.Which of the following is an example of product development?
Question 2525.A car company has forever been known as offering cheap, reliable cars. The new management group would like the marketing team to change consumer perception of the cars from cheap and reliable to high tech and cool. The marketing team's challenge is called _____.
Question 2626.A _____ provides the words or terms that help customers understand why they should use the product and the company values.
Question 2727.A company wants to find customers who would be interested in a drug and alcohol prevention residential program. They are having difficulty finding segments to target. What type of criteria issue would they be facing?
Question 2828.Which of the following criteria can be used to segment a market?
Question 2929.How is profitability best defined?
Question 3030.Which of the following demographic groups was born between 1946-1964?
Segmentation and Product Marketing Chapter Exam Instructions
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