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Segmentation, Targeting, & Position in Marketing Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. What type of market consists of a defined group most likely to buy a company's products or services?

Question 2 2. What type of market segmentation strategy is used by Disney?

Question 3 3. What is included in promotional strategies?

Question 4 4. Explain how place strategies work.

Question 5 5. A car company has forever been known as offering cheap, reliable cars. The new management group would like the marketing team to change consumer perception of the cars from cheap and reliable to high tech and cool. The marketing team's challenge is called _____.

Page 2

Question 6 6. When a company uses a strategy to showcase why their product characteristics are superior to the competition, it is called:

Question 7 7. What is positioning?

Question 8 8. How would a company begin to change consumer perceptions about its products ?

Question 9 9. What are the four broad segments of a business market?

Question 10 10. What is business marketing?

Page 3

Question 11 11. James segments his business customers by how much money they spend on his products and services. Which type of segmentation is this?

Question 12 12. Robert's company produces gloves. They primarily sell these gloves to prisons and schools. What segment of the market is Robert's company targeting?

Question 13 13. Age, gender, income, race, and family life cycle all are found in _____ segmentation?

Question 14 14. What are the five ways to segment a market?

Question 15 15. Which of the following demographic groups was born between 1946-1964?

Page 4

Question 16 16. Which of the following types of segmentation listed is a marketing team for an amusement park using an ad that showcases wild thrill rides for an exciting day out with friends?

Question 17 17. Which one of the answers below is an example of mass marketing?

Question 18 18. What is the benefit of mass marketing?

Question 19 19. Why is mass marketing important?

Question 20 20. What does a company do to get their product recognized by as many people as possible?

Page 5

Question 21 21. What kind of marketing campaign is a company running when it sends the same marketing message to everybody?

Question 22 22. What is a concentrated marketing campaign?

Question 23 23. Sam is the owner of a small dog daycare for small dogs. Which marketing strategy will work best for Sam?

Question 24 24. What type of marketing can small businesses lose a lot of money in?

Question 25 25. Which of the following criteria can be used to segment a market?

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Question 26 26. A company wants to find customers who would be interested in a drug and alcohol prevention residential program. They are having difficulty finding segments to target. What type of criteria issue would they be facing?

Question 27 27. If a company decides to pursue a senior citizen segment of the market and has difficulty creating a marketing mix that will reach this type of segment, this is an example of what type of criteria?

Question 28 28. Which of the following is the best definition for a market segment ?

Question 29 29. Which part of the marketing mix is the most flexible and easiest to change?

Question 30 30. What is a graphical way of representing two or more dimensions or variables that are represented in consumers' minds?

Segmentation, Targeting, & Position in Marketing Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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