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Services Marketing, Channels & Supply Chain Management: Lesson Plans Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. What type of integration provides important information such as inventory levels, shipments, and customer data in real time?

Question 2 2. What type of integration is when two or more companies have social relationships that guide their interactions?

Question 3 3. Evaluate the meaning of channel power.

Question 4 4. What does the logistical function of channel intermediaries consist of?

Question 5 5. The characteristics of marketing a service include all of the following, EXCEPT:

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Question 6 6. Which of the following is a way for a company to overcome the intangibility issue?

Question 7 7. Why is a medical exam considered perishable?

Question 8 8. A large technology company who sold their tablets to Cheap-Mart decided to also build their own stores and offer the same product in same shopping plaza. Which of the following conflicts best describe this scenario?

Question 9 9. Laura is developing a place strategy for her new dog grooming service in Beverly Hills. She wants her grooming service to be exclusive, and to provide her customers with unique and highly fashionable dog hair styles. How many numbers of outlets would you recommend to Laura?

Question 10 10. Wal-Mart is an example of a _____.

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Question 11 11. The specific markets and market segments you believe you need to market to is called

Question 12 12. When a channel eliminates the difference between the amount of product produced and the amount an end user wants to buy, they are helping overcome what type of discrepancy?

Question 13 13. What is breaking down complex tasks into simpler ones and training specialists to accomplish the tasks?

Question 14 14. Assess what occurs when there is a combined working relationship between all the partners to create the best value for consumers?

Question 15 15. What is a channel in marketing?

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Question 16 16. Letting customers (or potential customers) know about your product, with a focus on purchasing it, is the goal of:

Question 17 17. Using words, symbols and ideas, the way a company positions itself against competitors is called

Question 18 18. Temporal discrepancy is described by which of the following?

Question 19 19. What type of integration ensures that each part of the supply chain is accountable for meeting its own goals?

Question 20 20. Who makes their profits by collecting a fee or commission based on the amount of sales they are successful at delivering for the producer?

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Question 21 21. What is an alignment between a firm and their supply chain materials and service providers?

Question 22 22. What is the main purpose of channel intermediaries?

Question 23 23. What are the four P's of marketing?

Question 24 24. When a channel member helps overcome a lack of all of the items a customer needs to receive full satisfaction from a product or products, they are solving what type of discrepancy?

Question 25 25. When retailers Sneakers R US and Athletic Shoes Shops both had issues with the prices the manufacturer was offering Cheap Mart, it resulted in what type of conflict?

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Question 26 26. What are the three main functions of intermediaries?

Question 27 27. What is supply chain integration?

Question 28 28. The different tools and methods used to get your message out is

Question 29 29. What is a merchant wholesaler?

Question 30 30. Which of the following is an example of heterogeneity?

Services Marketing, Channels & Supply Chain Management: Lesson Plans Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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