Services Marketing, Marketing Channels & Supply Chain Management Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. A large technology company who sold their tablets to Cheap-Mart decided to also build their own stores and offer the same product in same shopping plaza. Which of the following conflicts best describe this scenario?

Question 2 2. What is breaking down complex tasks into simpler ones and training specialists to accomplish the tasks?

Question 3 3. What does the logistical function of channel intermediaries consist of?

Question 4 4. The specific markets and market segments you believe you need to market to is called

Question 5 5. Letting customers (or potential customers) know about your product, with a focus on purchasing it, is the goal of:

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Question 6 6. What are the three main functions of intermediaries?

Question 7 7. Wal-Mart is an example of a _____.

Question 8 8. What are the four P's of marketing?

Question 9 9. What type of integration ensures that each part of the supply chain is accountable for meeting its own goals?

Question 10 10. What is an alignment between a firm and their supply chain materials and service providers?

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Question 11 11. Why is a medical exam considered perishable?

Question 12 12. Temporal discrepancy is described by which of the following?

Question 13 13. When a channel eliminates the difference between the amount of product produced and the amount an end user wants to buy, they are helping overcome what type of discrepancy?

Question 14 14. When a channel member helps overcome a lack of all of the items a customer needs to receive full satisfaction from a product or products, they are solving what type of discrepancy?

Question 15 15. Which of the following is a way for a company to overcome the intangibility issue?

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Question 16 16. Who makes their profits by collecting a fee or commission based on the amount of sales they are successful at delivering for the producer?

Question 17 17. What type of integration provides important information such as inventory levels, shipments, and customer data in real time?

Question 18 18. What is a merchant wholesaler?

Question 19 19. Assess what occurs when there is a combined working relationship between all the partners to create the best value for consumers?

Question 20 20. What is a channel in marketing?

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Question 21 21. Laura is developing a place strategy for her new dog grooming service in Beverly Hills. She wants her grooming service to be exclusive, and to provide her customers with unique and highly fashionable dog hair styles. How many numbers of outlets would you recommend to Laura?

Question 22 22. The different tools and methods used to get your message out is

Question 23 23. Evaluate the meaning of channel power.

Question 24 24. What is the main purpose of channel intermediaries?

Question 25 25. What type of integration is when two or more companies have social relationships that guide their interactions?

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Question 26 26. Which of the following is an example of heterogeneity?

Question 27 27. Using words, symbols and ideas, the way a company positions itself against competitors is called

Question 28 28. What is supply chain integration?

Question 29 29. When retailers Sneakers R US and Athletic Shoes Shops both had issues with the prices the manufacturer was offering Cheap Mart, it resulted in what type of conflict?

Question 30 30. The characteristics of marketing a service include all of the following, EXCEPT:

Services Marketing, Marketing Channels & Supply Chain Management Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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