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Question 22.A common project management tool that shows activities to be completed against a scheduled time frame is known as a:
Question 33.A successful marketing plan requires:
Question 44.Marketing implementation requires:
Question 55.What is implementation in business?
Question 66.Which one of the following is not a reason for a business to enter into a niche market?
Question 77.Which of the following is the best explanation of a niche market?
Question 88.Which one of the following is not one of the factors you must consider before attempting to enter a niche market?
Question 99.Which of the following is not a problem with marketing to the general consumer population?
Question 1010.Which one of the following is the best example of niche marketing?
Question 1111.What kind of marketing campaign is a company running when it sends a unique message to each distinct target group?
Question 1212.What type of marketing can small businesses lose a lot of money in?
Question 1313.What is a concentrated marketing campaign?
Question 1414.Sam is the owner of a small dog daycare for small dogs. Which marketing strategy will work best for Sam?
Question 1515.What kind of marketing campaign is a company running when it sends the same marketing message to everybody?
Question 1616.Why is it helpful to introduce a complimentary product?
Question 1717.Why are big distribution channels beneficial to a company?
Question 1818.A _____ is when two or more companies work together to develop a new product.
Question 1919.When creating a new product which is NOT important?
Question 2020.How do you increase market penetration?
Question 2121.Which of the following industries can be used to demonstrate an economic moat?
Question 2222.What is value proposition in marketing?
Question 2323.Which of the following is NOT a major category of economic driver?
Question 2424.What is an economic moat?
Question 2525.Which of these is a direct example of value proposition?
Question 2626.Which of the following marketing flows is correct?
Question 2727.The specific steps that must be taken to implement the marketing strategy are the _____.
Question 2828.How many levels of marketing do most organizations have?
Question 2929.Strategic marketing is _____.
Question 3030.True or False. Market research is NOT necessary for effective strategic and tactical planning.
Small Business Marketing Strategies Chapter Exam Instructions
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