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Social Media & Leadership Goals Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. Which of the following platforms might be used by an executive to share photos about a personal hobby so that employees can get to know them on a more personal level?

Question 2 2.

By using social media to decrease the power distance, executives can _____.

I. Improve moral

II. Improve innovation

III. Increase engagement

Question 3 3. When an executive uses social media, they should do their best to ensure _____.

Question 4 4. Which of the following is NOT a strategy for establishing yourself as a thought leader?

Question 5 5.

Which of the following social media platforms might be used to position yourself as a thought leader?

I. Twitter

II. Facebook

III. YouTube

Page 2

Question 6 6. Executives utilize _____ to become thought leaders.

Question 7 7. How can a CEO use social media to demonstrate a company culture that might appeal to job seekers?

Question 8 8. Virgin Group CEO Richard Branson uses this tactic by engaging with followers and answering their questions:

Question 9 9. SmartRecruiters CEO Jerome Ternynck uses social media specifically to recruit new talent to his company by _____ with followers.

Question 10 10. How does Tesla Motors CEO Elon Musk humanize his brand on social media?

Page 3

Question 11 11. What does it mean to introduce real people into your social media strategy?

Question 12 12. Richard Branson, CEO of Virgin Group, utilizes this strategy to humanize himself and his brand.

Question 13 13. Ira is creating a personal brand through his online presence. Some days, his posts are funny and witty; other days, his posts are serious and deep. Which element of personal branding is a struggle for Ira?

Question 14 14. Ju-Yin is creating a personal brand across several online platforms, including a blog, Twitter, and Facebook. Which is the best set of profile pictures for Ju-Yin to use?

Question 15 15. Louisa is creating a personal brand for her job, but she has a personal Facebook account that she uses mostly to interact with friends and family. Which is the best advice for Louisa's Facebook account?

Page 4

Question 16 16. How can you track the success of your social media efforts and assess how well you're meeting your goals?

Question 17 17. What is the purpose of setting a time-bound goal for social media?

Question 18 18. Which of these is an example of a SMART goal for social media activity?

Question 19 19.

Which of the following are social media platforms that support ads that can amplify your corporate content?

I. Facebook

II. Twitter

III. Bing

Question 20 20. What does content amplification refer to?

Page 5

Question 21 21. You can amplify your corporate content using your employees by creating an __________.

Question 22 22. Social media can be used to help decrease the power distance. What is the power distance?

Question 23 23. Which of the following is TRUE with respect to thought leaders?

Question 24 24. Executives and CEOs can use social media to attract new talent in all of the following ways EXCEPT which?

Question 25 25. Humanizing your brand on social media has all of the following benefits EXCEPT which?

Page 6

Question 26 26. A personal brand is focused on communicating _____.

Question 27 27. What is the first step in starting to set goals for your organization's social media activity?

Question 28 28. Let's say you've decided to amplify corporate content by joining a Facebook Group. Using this strategy you should:

Question 29 29. Which of the following is an example of social media?

Question 30 30. Thought leaders are _____.

Social Media & Leadership Goals Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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