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Social Media Listening & Sharing Strategies for Executives Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1.

Which of the following is a good reason for why executives should use social media listening filters?


I. There's only so much time in the day.

II. Not every social media post is going to be relevant.

III. There's just too much noise.

Question 2 2. Which of the following is an example of a narrow filter that helps catch important information limited to one social media platform's content?

Question 3 3. Which of the following is a great example of a filter that can monitor and cast a wide net across the internet?

Question 4 4. An executive's social media filtration strategy should begin with _____.

Question 5 5.

The keywords executives can use to filter our irrelevant information include _____.


I. Names of people

II. Brand names

III. The name of a product

Page 2

Question 6 6. Which of the following is a good post for an executive?

Question 7 7. Which of the following posts will most likely be shared by others?

Question 8 8. Which of the following is something you should post to your executive social media account?

Question 9 9. Why should you try to make your posts worthy of being shared by others?

Question 10 10. Why do executives have to plan what to post on their social media accounts?

Page 3

Question 11 11. Social media listening also involves listening to conversations about _____.

Question 12 12. How can hashtags be used in your social media listening strategy?

Question 13 13. Social media listening provide an opportunity to _____ consumers.

Question 14 14. If you were in charge of social media listening for a company like McDonald's, you might search all of these keywords EXCEPT which?

Question 15 15. What is the purpose of social media listening?

Page 4

Question 16 16. When curating third party content and sharing that on social media, you should _____.

Question 17 17. Why is the 80/20 rule in social media posting activity so important?

Question 18 18. You can curate outside content, or _____, to inform or educate your audience.

Question 19 19. What does the 80/20 rule in social media posting tell us?

Question 20 20. When finding third party content to curate, make sure you _____.

Page 5

Question 21 21. What should you do if your social media content strategy is not working?

Question 22 22. Why is it important to understand your audience when it comes to a social media content plan?

Question 23 23. Using this type of a document can help you plan what you're going to share on social media.

Question 24 24. This is the first step in setting a social media content plan:

Question 25 25. Measurements that can help you track the success of your goals are known as _____.

Social Media Listening & Sharing Strategies for Executives Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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