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Social Media Strategies for Executives Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. In the 70/30 Rule of sharing information on social media, what does the 70 percent represent?

Question 2 2. Authenticity builds _____, which facilitates better personal and professional relationships with followers.

Question 3 3. Where do you get authenticity?

Question 4 4. What type of tone should an executive take with followers on social media?

Question 5 5. Which of the following is more important than earning numerous social media followers?

Page 2

Question 6 6. The layout and design of ESN software and programs most closely resemble _____.

Question 7 7. Which of these is a benefit of using enterprise social networking as opposed to more traditional forms of communication?

Question 8 8. Enterprise social networking software typically includes all of these components EXCEPT which?

Question 9 9. What is enterprise social networking?

Question 10 10. This enterprise social networking program is integrated into a popular suite of productivity software.

Page 3

Question 11 11. When using social media to forge relationships with your followers, as an executive it's imperative that _____.

Question 12 12. Executives can use social media to become an influencer if they _____.

Question 13 13.

If a person disagrees with you publicly on social media, what should you do?

I. Censor them

II. Block them

III. Delete their post

Question 14 14. If an executive properly cultivates relationships with social media followers, they can create brand ambassadors. What are brand ambassadors?

Question 15 15. As an executive using social media, you shouldn't pass the buck. In other words, _____.

Social Media Strategies for Executives Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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