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Stage 1 in Design Thinking: Empathize Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Which is a part of mapping the customer journey?

Question 2 2. Which is an example of a post sales support in the mapping of a customer journey?

Question 3 3. Which is an example of a customer query in the process of mapping the customer?

Question 4 4. What do values in the means-end approach consider?

Question 5 5. What are the three characteristics of the means-end approach?

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Question 6 6. When is a company most successful using the means-end approach to market a product?

Question 7 7. What BEST describes predicting customer needs?

Question 8 8. Which of the following is NOT an effect of predicting customer needs?

Question 9 9. For the purposes of predicting customer needs, how are current customers and non-consumers related?

Question 10 10. What should designers do with an empathy map after filling in the quadrants?

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Question 11 11. The quadrant of an empathy map marked, ''Feels,'' can best be populated by _____.

Question 12 12. A customer says in an interview that a product is difficult to hold in one hand. This would fill which part of the empathy map?

Question 13 13. How does a customer journey map aid in sharing data from the Empathize stage before entering the Define stage of design thinking?

Question 14 14. Which of these might be an example of 'unpacking' in the transition period between the Empathize stage and Define stage in design thinking?

Question 15 15. The information obtained in the Empathize stage will be used to create _____ in the Define stage.

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Question 16 16. Crispin wants his designers to empathize with their end users, so he asks his team to create a visual representation of what users think, feel, say, and do. Crispin is asking his team to use a(n) _____.

Question 17 17. Khadija is working on designing a new doorbell for the hearing impaired. She's decided to make an empathy map. Khadija can fill in her empathy map using all of the following EXCEPT:

Question 18 18. Will is starting a clothing company. Instead of making clothing that fits models, though, Will wants to start by thinking about what non-models need. Because Will is planning his designs around the end user, he is engaging in _____.

Question 19 19. Before you can utilize empathy within design thinking you must _____.

Question 20 20. With respect to empathy and design thinking, observation/looking _____.

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Question 21 21. Let's say that you're trying to empathize with a client who is clearly holding back about their true opinion on a product likely because they don't want to seem ''mean''. How could you get them to open up so you can really understand how they feel?

Question 22 22. What should a design team do after a bodystorming session is over?

Question 23 23. The bodystorming process requires all of these components EXCEPT which?

Question 24 24. What is bodystorming?

Question 25 25. In using photo and video studies in design thinking, where are the two most likely places for these to be conducted?

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Question 26 26. What stage of design thinking are you most likely to find photo and video studies being used?

Question 27 27. Which of these examples would lend itself to using a photo study in design thinking?

Question 28 28. Why is mapping the customer journey important for companies?

Question 29 29. In means-end analysis, what do benefits and consequences consider?

Question 30 30. Why is it a good idea to study the needs of your current customers?

Stage 1 in Design Thinking: Empathize Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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