Strategic Marketing Planning Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. How does a large company place its SBU's on the portfolio matrix ?

Question 2 2. The marketing mix consists of

Question 3 3. Jamerson Marketing is the only company in the world that uses an example of both qualitative and quantitative analysis in order to create efficient marketing strategies. Due to this, they are the leading company in the field of marketing. Their competition work by using either qualitative or quantitive analysis. Why is this an example of a USP?

Question 4 4. What is a marketing strategy that is based on attracting new customers to current products?

Question 5 5. Tom works for a large marketing firm and wants to form a new strategy about how his firm should operate. Before forming it he wants to think about how he could maximise the capacity of his firm in comparison to the economic environment. How should he proceed in doing that?

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Question 6 6. Which of the following is a strategy when a company pursues the development of a new product for a current market?

Question 7 7. How does a business mission statement relate to marketing?

Question 8 8. If a manufacturer of candy decides to open a theme park, this would be an example of a _____ strategic alternative.

Question 9 9. Assess the strategy that is used to increase sales by creating new products that can be targeted to new markets.

Question 10 10. What type of market segmentation strategy is used by Disney?

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Question 11 11. What question should a business mission statement answer?

Question 12 12. Which of these products would be classified as a star on the portfolio matrix ?

Question 13 13. What is included in promotional strategies?

Question 14 14. Which of the following would a company do when it decides to 'harvest' a product made by an SBU?

Question 15 15. What question does a business mission statement answer?

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Question 16 16. The price of a product includes _____

Question 17 17. Evaluate the effect of market penetration.

Question 18 18. The four types of promotion are

Question 19 19. What is the overall sacrifice a consumer is willing to make to acquire a specific product or service?

Question 20 20. Your company offers the best cars on the market at relatively affordable prices. You currently have no competitors regarding the features your cars have. Why is this an example of product differentiation?

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Question 21 21. Which of the following is not considered to be part of the product?

Question 22 22. What is environmental scanning?

Question 23 23. What are the four different strategic alternatives?

Question 24 24. What is a strategic alternative?

Question 25 25. What is marketing myopia?

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Question 26 26. Thomas owns a large IT company. He attempts to gain an upper hand in the market by using very skilled workers and inexpensive raw materials. Overall, he is very focused on controlling the costs in order to maximize the value of his products to consumers. How is this an example of cost-competitive advantage?

Question 27 27. Which part of the marketing mix is the most flexible and easiest to change?

Question 28 28. Which of the following is an example of a company using a niche competitive marketing strategy?

Question 29 29. Brenda's Beauty Salon offers customers a _____.

Question 30 30. What should a very large company with many different business units do for their mission statement?

Strategic Marketing Planning Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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