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Question 11.Your company offers the best cars on the market at relatively affordable prices. You currently have no competitors regarding the features your cars have. Why is this an example of product differentiation?
Question 22.Which of the following is an example of competitive advantage?
Question 33.What type of market segmentation strategy is used by Disney?
Question 44.Thomas owns a large IT company. He attempts to gain an upper hand in the market by using very skilled workers and inexpensive raw materials. Overall, he is very focused on controlling the costs in order to maximize the value of his products to consumers. How is this an example of cost-competitive advantage?
Question 55.What is the overall sacrifice a consumer is willing to make to acquire a specific product or service?
Question 66.The marketing mix consists of
Question 77.Brenda's Beauty Salon offers customers a _____.
Question 88.What is marketing myopia?
Question 99.Jamerson Marketing is the only company in the world that uses an example of both qualitative and quantitative analysis in order to create efficient marketing strategies. Due to this, they are the leading company in the field of marketing. Their competition work by using either qualitative or quantitive analysis. Why is this an example of a USP?
Question 1010.Which of the following is a strategy when a company pursues the development of a new product for a current market?
Question 1111.What is a marketing strategy that is based on attracting new customers to current products?
Question 1212.Which of the following would a company do when it decides to 'harvest' a product made by an SBU?
Question 1313.Assess the strategy that is used to increase sales by creating new products that can be targeted to new markets.
Question 1414.Evaluate the effect of market penetration.
Question 1515.What is environmental scanning?
Question 1616.Which of these products would be classified as a star on the portfolio matrix ?
Question 1717.How does a large company place its SBU's on the portfolio matrix ?
Question 1818.Which of the following is not considered to be part of the product?
Question 1919.What are the four different strategic alternatives?
Question 2020.If a business created a mission statement that said, 'We will make products to make the world a better place,' then what type of mission statement development mistake has occurred?
Question 2121.What is a niche competitive advantage?
Question 2222.What question does a business mission statement answer?
Question 2323.Which of the following is an example of a company using a niche competitive marketing strategy?
Question 2424.The four types of promotion are
Question 2525.The price of a product includes _____
Question 2626.How does a business mission statement relate to marketing?
Question 2727.What is included in promotional strategies?
Question 2828.Which of the following would NOT be an external threat to a marketing manager?
Question 2929.Which part of the marketing mix is the most flexible and easiest to change?
Question 3030.If a manufacturer of candy decides to open a theme park, this would be an example of a _____ strategic alternative.
Strategic Planning for Marketing Chapter Exam Instructions
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