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Strategies for International Business Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. Transnational strategy for a fast-food restaurant might include the addition of which of these new products to the menu:

Question 2 2. A famous chain of doughnut stores want to expand into another country. Which of these is a tactic they might choose to use in their transnational strategy?

Question 3 3. What is the basic concept of transnational strategy?

Question 4 4. Understanding your customers in a new market, you discover they hate the color pink. Your company normally uses a lot of pink in its marketing materials. You should do what with this information in your transnational strategy?

Question 5 5. Which positioning strategy focuses on ways to eliminate any wasteful procedures within the company and pass the savings on to their customers?

Page 2

Question 6 6. What type of positioning strategy is based on a constant flow of leading edge, advanced products sold to consumers for a fair price?

Question 7 7. Which of the following is NOT an example of a positioning strategy?

Question 8 8. Company ABC is able to create new products or modify existing ones quickly. This is an example of:

Question 9 9. What are the two components involved in economies of scale?

Question 10 10. Which of the following about economies of scale is not correct?

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Question 11 11. What is the best explanation of economies of scale?

Question 12 12. Which type of business can take advantages of economies of scale?

Question 13 13. Global strategy is used to _____.

Question 14 14. This type of company operates in few countries and/or may use goods and services from selected countries.

Question 15 15. Which of the following is NOT a reason to use global strategy?

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Question 16 16. In what type of company is the product or service primarily made in the home country?

Question 17 17. What type of intangible assets can help with the value creation process?

Question 18 18. How can businesses embrace value creation from their employees?

Question 19 19. What is the importance of value creation to a business organization?

Question 20 20. What is value creation?

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Question 21 21. How does one explain a value chain?

Question 22 22. What can a proactive company do to ensure that a value chain is effective?

Question 23 23. Which of the following is a step in creating an action plan?

Question 24 24. Once the core issue is understood and deemed feasible, what is the next step in creating a value chain?

Question 25 25. Which of the following is NOT an example of a market entry strategy?

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Question 26 26. What is market segmentation?

Question 27 27. Why is strategic pricing important for global marketing?

Question 28 28. What is global marketing?

Question 29 29. To fully implement a transnational strategy, you must do the following:

Question 30 30. Identify the strategy when a company chooses one or two important key areas to concentrate on and excels in those areas?

Strategies for International Business Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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