The Ethics of Advertising, Marketing & Privacy Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Which of the following is NOT a provision supported by the Federal Trade Commission?

Question 2 2. How did the stock market crash of 1929 affect the creation of the Security and Exchange Commission?

Question 3 3. In what year was the Securities and Exchange Commission created?

Question 4 4. When issuing student loans, Duquesne University collects personal information from students and their families, including: names, addresses, telephone numbers, bank account numbers, and social security numbers. The university must have a plan in place to ensure the confidentiality and security of this sensitive information that is appropriate for the size and nature of its activities. This is known as the _____ under the Gramm-Leach-Bliley Act.

Question 5 5. What are the three levels of ethical development?

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Question 6 6. Which Act would prohibit charging different prices to different buyers of merchandise of like grade and quality?

Question 7 7. Let's say there is an outbreak of the deadly listeria bacteria in bagged lettuce. Which agency would issue the public notice and recall?

Question 8 8. Which of the following BEST describes the monitoring of people with technology, often without their knowledge?

Question 9 9. When Janet goes to the mall to buy a new dress she has several things on her mind. She's thinking about her favorite colors and materials, the latest fashion trends and the stores where she has found bargains in the past. All of these thoughts are illustrations of which of the following?

Question 10 10. Which provision supported by the Federal Trade Commission allows a consumer to opt in or opt out of providing personal details?

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Question 11 11. Samurai Insurance uses an advertisement beginning with a house that was completely demolished in a hurricane. Items from the house lie broken and scattered, and even the dog house is crushed in the foreground of the scene. This type of advertising can be classified as _____.

Question 12 12. The federal agency that oversees consumer protection of privacy and deceptive or unfair business practices is the _____.

Question 13 13. A pharmaceutic company is trying to sell more of its most expensive weight-loss pills. They have hired a marketing firm, which came up with the slogan: 'This miracle pill will make your body look like a miracle,' despite the lack of scientific proof that the pills reduce weight. The company has also buried evidence that the product does not contain the main ingredient as advertised. Which of the following from this scenario is an example of puffery?

Question 14 14. Healthy Juice rejected an earlier version of their drink as one side effect was the loss of hair in the user. Which ethical concern did the company's decision reflect?

Question 15 15. What agency protects consumers against false advertising and fraud?

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Question 16 16. Which of the following refers to the right to determine when, and to what extent, information about oneself can be communicated to others?

Question 17 17. When sensitive, online information is shared or stolen, there is a _____.

Question 18 18. PNC Bank does not allow its tellers to provide access to consumers inquiring about their chequing or savings accounts without proving their identity first. This prevents individuals from impersonating account holders in order to gain access to personal and sensitive account information. This is known as the _____ under the Gramm-Leach-Bliley Act.

Question 19 19. Which of the following statements about the Federal Trade Commission is NOT true?

Question 20 20. Which of the following advertising practices would NOT gain the attention of the Federal Trade Commission?

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Question 21 21. Following the successful celebrity endorsement of Georgia Baked Chicken, the company decided to run an advertising campaign with supposedly real customers. They hired ten ordinary people to make claims about how much they loved the chicken in television spots. Why would they need to provide a disclosure that stated these people were paid product endorsers?

Question 22 22. Within the confines of ethical understanding, why would Georgia Baked Chicken need to be concerned about the outcomes of their decision to layoff employees?

Question 23 23. Product liability laws are:

Question 24 24. Marcus patents a car that runs solely on grass clippings. How long will Marcus own the property rights to this invention?

Question 25 25. Manny the Manager wants to be transparent in letting customers know how his company collects, uses, and shares information. To do this, he drafts a document that reflects his company's _____.

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Question 26 26. How does the COPPA protect the privacy of children?

Question 27 27. Which of the following is the BEST example of weasel words?

Question 28 28. The 'Exploding Coca-Cola Case' is based on which of the following types of product liability?

Question 29 29. Which section of the Gramm-Leach-Bliley Act requires companies to give individuals privacy notices?

Question 30 30. The section of the Gramm-Leach-Bliley Act that requires companies to give individuals the right to opt-out of some information sharing is known as:

The Ethics of Advertising, Marketing & Privacy Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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