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The Market Research Process Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. 'What-If' scenarios would be best researched through which role of marketing research?

Question 2 2. Which one of the data collection methods is often used in product development and testing?

Question 3 3. What is marketing research?

Question 4 4. Which of the following is an example of a closed-ended question?

Question 5 5. Experiments are:

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Question 6 6. Information collected from inside your organization is referred to as what type of data?

Question 7 7. Collecting sales data reports would be an example of what role of marketing research?

Question 8 8. Which of the following is not a method of primary data collection?

Question 9 9. What's the usual source of primary data?

Question 10 10. What type of primary data collection method involves a moderator that encourages discussion?

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Question 11 11. Surveys and questionnaires are:

Question 12 12. Which of the following best describes a pie graph?

Question 13 13. Data collected from sources outside your organization is referred to as what type of data?

Question 14 14. Which of the following best describes a line graph?

Question 15 15. Observations are:

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Question 16 16. What are the three roles of marketing research?

Question 17 17. Which of the following would be considered secondary data collection?

Question 18 18. You have the following data table to work with. Which of these is the dependent variable?

Question 19 19. The study of the human behavior in its natural context is an example of _____.

Question 20 20. What's a key factor in the ease of secondary data collection?

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Question 21 21. Which one of the following scenarios represents a marketing research study?

Question 22 22. Which of the following is the best description of a graph?

Question 23 23. Market research:

Question 24 24. Use the graph below to answer the following question. What is the most wanted food from the grill?

Question 25 25. Which of the following is an example of an internal source of secondary data?

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Question 26 26. Which form of survey research would be the slowest in getting responses about a store in the mall?

Question 27 27. What's the best explanation of secondary data?

Question 28 28. The motto 'there's an app for that' fits well within which marketing focus?

Question 29 29. Which one of the following is the best explanation of primary data?

Question 30 30. Marketing controls:

The Market Research Process Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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