The Marketing Environment: Lesson Plans Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. Which of the following is an example of competitive analysis research?

Question 2 2. According to statistics, women bring in at least _____ percent of the income in most homes within the United States?

Question 3 3. Evaluate what additional functionality, a greater processing speed, and error/bug repair handling all have in common.

Question 4 4. Why does the Sherman Act of 1890 make monopolies illegal?

Question 5 5. Why are laws needed for business?

Page 2

Question 6 6. A marketer can look at _____ to align their product with what the community believes are appropriate modes of conduct.

Question 7 7. Which of the following is NOT an example of marketing?

Question 8 8. Which Act would prohibit charging different prices to different buyers of merchandise of like grade and quality?

Question 9 9. A local firm is frustrated that you can find products that are cheaper than theirs on eBay. They use traditional marketing and selling techniques and are not interested in expanding their operations. Which innovation has had the most impact on their decreasing revenue?

Question 10 10. Assess the form of advertising that uses technology to inform consumers of a product or service.

Page 3

Question 11 11. Let's say there is an outbreak of the deadly listeria bacteria in bagged lettuce. Which agency would issue the public notice and recall?

Question 12 12. If a crib was found to have a defect where it caused a baby's death, which of the following agencies would issue the recall?

Question 13 13. Which of the following is not a part of the marketing environment?

Question 14 14. What should a company consider when finding a location for their business?

Question 15 15. If a spa offers a unique experience of underwater massage that can only be found at their location, this is an example of which of the following?

Page 4

Question 16 16. How can a marketer of potato chips maintain sales during a period of inflation?

Question 17 17. Which of the following is an example of culture?

Question 18 18. What can marketers do during a recession to still sell products?

Question 19 19. Which of the following is an example of a ritual?

Question 20 20. Which of the following terms describes the amount of money left over after taxes?

Page 5

Question 21 21. Analyze the situation that is NOT considered an influence on a company's marketing strategy.

Question 22 22. A plan developed by an organization that consists of the company's product/service mix and how that product/service will be offered to consumers is referred to as a _____.

Question 23 23. Which of the following is the best definition of a marketer?

Question 24 24. Which of the following is a trend that has increased competition between companies for market share and sales?

Question 25 25. A business that sells toys should open a store in a location that has a large population of _____.

Page 6

Question 26 26. Karla's mom bakes an apple pie every Sunday, this is an example of a(n) _____.

Question 27 27. An attitude is defined as _____.

Question 28 28. In the past, global competition focused on offering _____ in comparison to domestic producers, in order to capture customers.

Question 29 29. Product enhancements and informing customers are ways _____ impacts marketing.

Question 30 30. Evaluate the six external influences on a company's marketing strategy.

The Marketing Environment: Lesson Plans Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Principles of Marketing Syllabus Resource & Lesson Plans  /  Business Courses
Support