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The Media's Impact on Business Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Conservatives and liberals have very different views on healthcare reform. A news station places a story featuring the conservative point of view at the top of its newscast, while placing a short story on the liberal point of view at the end. This is an example of _____.

Question 2 2. Which of the following is an example of gaining information SPECIFICALLY through only Internet media?

Question 3 3. Which of the following is NOT an example of a task performed by the media industry?

Question 4 4. Which of the following is NOT an example of broadcast media?

Question 5 5. Which of the following is NOT a medium used in service delivery?

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Question 6 6. Several reporters approach the governor as he exits a meeting. They shout questions, asking about his plan to deal with prison overcrowding. He replies, 'I don't have time for this.' One reporter prints that the governor isn't concerned about prison overcrowding and won't make the time to correct the issue. Why is this an example of bias by spin?

Question 7 7. Which of the following is NOT true about print media?

Question 8 8. The host of a popular daytime radio show ignores his guest's use of profanity during their lively on-air conversation. This violates the FCC's _____.

Question 9 9. A presidential candidate called John Smith sends most of his messages through Twitter. He also tries to maintain an active account on Facebook. These are his two main ways of communicating with voters. This means that he primarily relies on which of the following?

Question 10 10. Your favorite presidential candidate is appearing on a television talk show. You learn that your least favorite candidate will be on the same show the next day. The television station is likely honoring the _____.

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Question 11 11. What is the method of transmittal through satellite stations, cable, internet, video stores, etc?

Question 12 12. Which of the following is an example of bias by labeling?

Question 13 13. Any means of communication intended to reach a general, public audience is known as _____.

Question 14 14. Which of the following BEST illustrates an attempt by the media to change public sentiment?

Question 15 15. Many media outlets have reported extensively on the long wait times for veterans seeking medical attention through VA hospitals. Several of those outlets neglected to cover the federal corruption and bureaucratic difficulties that led to the poor care of veterans. This is an example of _____.

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Question 16 16. Which of the following is the BEST explanation for the largely unrestricted violence and adult content found on the Internet?

Question 17 17. If a news organization wants to do a story on the allocation of federal grant money, which of the following would be most helpful?

Question 18 18. The media plays a role in the non-market environment by _____.

Question 19 19. Marge is running for public office. Her opponent suggests (falsely) on the evening news that Marge used state money to fund her personal vacation. Her opponent's accusation is an example of _____.

Question 20 20. Which of the following is associated with bias by selection of sources?

The Media's Impact on Business Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Business 108: Business Ethics  /  Business Courses
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