Types of Marketing Overview Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. In permission marketing, who is the one with the power to give permission?

Question 2 2. What is the definition of evangelism marketing?

Question 3 3. What is a benefit of television advertising?

Question 4 4. What is one aspect of a store that influences customer behavior?

Question 5 5. This vehicle is responsible for helping spread the messages of movement marketing between brands and consumers.

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Question 6 6. Marietta is the marketing manager for ABC Manufacturing. She is interested in conducting experimental marketing that would encourage current customers to share the names of their friends and family who might also be interested in ABC's products. What marketing objective is she focused on?

Question 7 7. Which of these is important when conducting experimental marketing research?

Question 8 8. How did Dropbox structure its referral marketing program for existing customers so that it works for their brand?

Question 9 9. Double-loop marketing is a shift from _____ share to _____ share.

Question 10 10. Which of the following is NOT a characteristic of experiential marketing?

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Question 11 11. According to the double jeopardy rule, what would a business need to do to boost its customer loyalty?

Question 12 12. After collecting customer data, what is the next step in building a database for marketing?

Question 13 13. This ''P'' of an expanded marketing mix is about a business' works in the community or controlling external messaging.

Question 14 14. What value does the Next Best Action strategy bring to a customer?

Question 15 15. Making a conversion opportunity _____ can help entice visitors to complete an action more quickly.

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Question 16 16. How does bluetooth technology contribute to the arena of proximity marketing?

Question 17 17. What is the benefit to marketers of using cross-media strategies?

Question 18 18. Heavy-up in marketing can benefit a company's advertising budget in all of these ways EXCEPT which?

Question 19 19. Who enjoys the benefits of trial products?

Question 20 20. You can capture data for personalized marketing in all of the following ways EXCEPT which?

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Question 21 21. Cloud marketing includes what two components that allow ways of messaging and things to make online marketing easier?

Question 22 22. Trust-based marketing incorporates all of these characteristics EXCEPT which?

Question 23 23. How does Starbucks utilize permission marketing?

Question 24 24. Which of these is NOT an evangelism marketing strategy?

Question 25 25. What is a multi-faceted marketing plan?

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Question 26 26. What is the difference between proximity marketing and location-based marketing?

Question 27 27. A business could build a movement marketing campaign around any of the following EXCEPT _____

Question 28 28. Brown's Business marketing managers currently have two marketing strategies they are using on their social media sites. The original strategy would be considered the _____, and therefore, a baseline to compare the newer strategy with.

Question 29 29. Brown's Business wants to target a different audience. Which marketing strategy could they use to find new customers?

Question 30 30. Which company relies solely on word-of-mouth and referral marketing to get the news out about their products?

Types of Marketing Overview Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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