Types of Retailers & Retail Channels Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. Most stores we visit today are considered _____ because we shop the racks and aisles with little interaction with employees, until we bring our purchases to the register.

Question 2 2. To help businesses collect and analyze data, the Census Bureau organizes retail into 12 groups. This document is called the _____.

Question 3 3. According to this lesson, what is the primary reason a franchisor retains some control over operational decisions?

Question 4 4. Which of the following is NOT an example of a franchise opportunity listed in this article?

Question 5 5. Dollar stores fall under the category of _____ retailers with minimal services and little atmosphere.

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Question 6 6. What would be an example of a specialty store?

Question 7 7. Marguerite owns a retail outlet where instructors teach students how to make floral arrangements. What is unique about Marguerite's service?

Question 8 8. Renee went to a hairdresser highly recommended by her colleague. However, she was not satisfied with the way her hair was styled. How would you explain this?

Question 9 9. Multichannel retailing offers _____ opportunities to build a _____ among _____ audiences.

Question 10 10. Drawbacks to multichannel retailing are usually related to what?

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Question 11 11. What is an example of integrating mobile technology into a B&M shopping experience?

Question 12 12. When you have a physical retail location, that is known as having a _____ presence.

Question 13 13. 2002 and 2007, how much did the overall sales grow at independent retailers?

Question 14 14. What effect do drastic price discounts have on independent retailer profits?

Question 15 15. This type of food retailer is similar to a neighborhood corner store and offers some basic grocery items, a coffee bar, snack shop and other easy-access features:

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Question 16 16. Wal-Mart, a one-stop type of food retailer, is better known as a _____.

Question 17 17. Why are multiple locations advantageous to a chain store?

Question 18 18. How does a chain store take advantage of economies of scale?

Question 19 19. Which of these is an example of a B2C transaction?

Question 20 20. Which of these transactions is an example of a website serving as a clearinghouse?

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Question 21 21. The terms network marketing and multi-level marketing are part of which selling model?

Question 22 22. Ross and T.J. Maxx are examples of _____ retailers which are a specialty kind of retail stores.

Question 23 23. Retailing is the activities related to selling goods _____.

Question 24 24. If you are calling sales prospects in hopes of selling a product, what type of non-store retailing are you engaged in?

Question 25 25. To manage expenses and stay profitable, retailers need to find the right balance of _____.

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Question 26 26. According to this lesson, what is the definition of a franchise?

Question 27 27. Why is it getting tougher to categorize retail stores?

Question 28 28. What is one difference between service retailers and merchandise retailers?

Question 29 29. Amazon is moving into what type of retail setting as it transitions to more of a multichannel retailer?

Question 30 30. What is the term for the hybrid model of online sales and physical store locations?

Types of Retailers & Retail Channels Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Business 203: Introduction to Retail Merchandising  /  Business Courses
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