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Web Analytics in Marketing Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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Question 1 1. What does KPI stand for in web analytics?

Question 2 2. Which is NOT true about web analytics?

Question 3 3. What is a bounce rate for KPIs?

Question 4 4. Which is NOT true about conversion rates?

Question 5 5. What company allows a business to identify their audience on their website accurately by using web analytics?

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Question 6 6. What is one of the keys to a successful email campaign?

Question 7 7. What is one key to utilizing social media marketing?

Question 8 8. What is one way to ensure your site appears at the top of a Google search?

Question 9 9. What is one direct way to measure the success of an online marketing campaign?

Question 10 10. Which of the following is the foundation for the online marketing campaign?

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Question 11 11. Examining raw data in order to draw a conclusion is known as which of the following?

Question 12 12. Which tool is used as a search engine?

Question 13 13. Lynne is analyzing data for a large airline. She wants to create buzz on social media and then analyze the results. What system could she use and why?

Question 14 14. Why might a marketer use DA?

Question 15 15. Which one is a tool of data analytics?

Web Analytics in Marketing Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

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