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Web & Media Marketing Chapter Exam

Exam Instructions:

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

Page 1

Question 1 1. An informational article that has no reference to a brand or company but appears as a suggested post on a Facebook feed is considered a form of _____.

Question 2 2. To determine the company involved in a native ad campaign, the viewer can do which of the following?

Question 3 3. What major role does social media have in customer focused marketing?

Question 4 4. If you owned a business, how might you use data mining?

Question 5 5. Which customers make up the highest percentage of sales in most companies?

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Question 6 6. Discount customers are _____?

Question 7 7. Which of the following statements is false with respect to distributed databases?

Question 8 8. Which of the following is NOT true of a data warehouse?

Question 9 9. An article in a blog or online newspaper that contains banner ads around it is a form of _____.

Question 10 10. Which of the following statements BEST defines guerrilla marketing?

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Question 11 11. Lynne is the marketing director of a large airline. She wants to create buzz on social media and then analyze the results. What system should she use and why?

Question 12 12. A manager is in charge of setting up a pop-up shop downtown, which will only be up and running for a few weeks. Why should this manager consider using viral marketing?

Question 13 13. Why is reinforcement important?

Question 14 14. Why are giveaways effective in viral marketing?

Question 15 15. Bob is launching a new line of skateboards and wants to use guerrilla marketing to advertise it. Bob is choosing between a billboard, a TV ad, an internet ad, or a stunt involving the side of a skyscraper. Which should Bob pick and why?

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Question 16 16. What are ways that marketers build trust with the customer?

Question 17 17. Which one is a tool of data analytics?

Question 18 18. Why might a marketer use DA?

Question 19 19. Which tool is used as a search engine?

Question 20 20. Tom is marketing to teenagers. What form of social media marketing would most likely work best for him and why?

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Question 21 21. Which of the following is NOT an example of a guerrilla marketing campaign?

Question 22 22. What is the primary advantage of using a distributed database?

Question 23 23. What is customer focused marketing?

Question 24 24. Why are the ads featuring the Old Spice guy an example of effective viral marketing?

Question 25 25. A key element of a successful guerrilla marketing campaign includes which of the following?

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Question 26 26. What percentage of Internet users are active social media users?

Question 27 27. Examining raw data in order to draw a conclusion is known as which of the following?

Question 28 28. What is a computer server?

Question 29 29. How does a message go viral?

Question 30 30. Why are guerrilla marketing strategies different than traditional marketing strategies?

Web & Media Marketing Chapter Exam Instructions

Choose your answers to the questions and click 'Next' to see the next set of questions. You can skip questions if you would like and come back to them later with the yellow "Go To First Skipped Question" button. When you have completed the practice exam, a green submit button will appear. Click it to see your results. Good luck!

TExES Marketing 6-12 (275): Practice & Study Guide  /  Social Science Courses
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