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Flashcards - CMMP Exam: Integrated Marketing Communication

Flashcards - CMMP Exam: Integrated Marketing Communication
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message
A message is a discrete unit of communication intended by the source for consumption by some recipient or group of recipients
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public relations plan
Public relations is the practice of managing the spread of information between an individual or an organization and the public
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4 cards in set
Front
Back
public relations plan
Public relations is the practice of managing the spread of information between an individual or an organization and the public
message
A message is a discrete unit of communication intended by the source for consumption by some recipient or group of recipients
Sponsorship advertising
To sponsor something is to support an event, activity, person, or organization financially or through the provision of products or services
ad campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication

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