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Flashcards - CMMP Exam: Marketing Ethics & Compliance

Flashcards - CMMP Exam: Marketing Ethics & Compliance
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Ethical marketing
Ethical marketing refers to the application of marketing ethics into the marketing process
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Ethical marketing
Ethical marketing refers to the application of marketing ethics into the marketing process
Premium Pricing
Premium pricing the practice of keeping the price of a product or service artificially high in order to encourage favorable perceptions among buyers, based solely on the price

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