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Flashcards - Consumer Behavior, Satisfaction & Loyalty

Flashcards - Consumer Behavior, Satisfaction & Loyalty
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Reference groups
A reference group is a group to which an individual or another group is compared
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long-term memory
Long-term memory is the final stage of the dual memory model proposed in the Atkinson-Shiffrin memory model, in which information can be stored for long periods of time
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information search
The information search process is a six-stage process of information seeking behavior in library and information science
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6 cards in set
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information search
The information search process is a six-stage process of information seeking behavior in library and information science
long-term memory
Long-term memory is the final stage of the dual memory model proposed in the Atkinson-Shiffrin memory model, in which information can be stored for long periods of time
Reference groups
A reference group is a group to which an individual or another group is compared
influencer
Influencer marketing is a form of marketing in which focus is placed on specific key individuals rather than the target market as a whole
customer loyalty program
Loyalty programs are structured marketing strategies designed to encourage customers to continue to shop at or use the services of businesses associated with each program
customer lifetime value
In marketing, customer lifetime value , lifetime customer value , or life-time value is a prediction of the net profit attributed to the entire future relationship with a customer

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