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Flashcards - CSET Business - Marketing Strategies and Concepts

Flashcards - CSET Business - Marketing Strategies and Concepts
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Marketing
Marketing is the study and management of exchange relationships
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target market
A target market is a group of customers a business has decided to aim its marketing efforts and ultimately its merchandise towards
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Secondary data
Secondary data refers to data that was collected by someone other than the user
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experiment
An experiment is a procedure carried out to support, refute, or validate a hypothesis
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marketing mix
Marketing mix is a business tool used in marketing and by marketers
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10 cards in set
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marketing mix
Marketing mix is a business tool used in marketing and by marketers
experiment
An experiment is a procedure carried out to support, refute, or validate a hypothesis
Secondary data
Secondary data refers to data that was collected by someone other than the user
target market
A target market is a group of customers a business has decided to aim its marketing efforts and ultimately its merchandise towards
Marketing
Marketing is the study and management of exchange relationships
Primary data
Raw data, also known as primary data, is data collected from a source
new product development process
In business and engineering, new product development is the complete process of bringing a new product to market
geographic
Geography is a field of science devoted to the study of the lands, the features, the inhabitants, and the phenomena of Earth
psychographic
Psychographics is the study of personality, values, opinions, attitudes, interests, and lifestyles
marketing strategy
Marketing strategy has the fundamental goal of increasing sales and achieving a sustainable competitive advantage

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