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Flashcards - CSET Business - Sales, Promotion & Customer Service

Flashcards - CSET Business - Sales, Promotion & Customer Service
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consumer buying process
The Buyer decision process is the decision-making process used by consumers regarding market transactions before, during, and after the purchase of a good or service
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continuous
In mathematics, a continuous function is, roughly speaking, a function for which sufficiently small changes in the input result in arbitrarily small changes in the output
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communication
Communication is the act of conveying intended meanings from one entity or group to another through the use of mutually understood signs and semiotic rules
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public relations
Public relations is the practice of managing the spread of information between an individual or an organization and the public
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presentation
A presentation is the process of presenting a topic to an audience
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11 cards in set
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presentation
A presentation is the process of presenting a topic to an audience
public relations
Public relations is the practice of managing the spread of information between an individual or an organization and the public
communication
Communication is the act of conveying intended meanings from one entity or group to another through the use of mutually understood signs and semiotic rules
continuous
In mathematics, a continuous function is, roughly speaking, a function for which sufficiently small changes in the input result in arbitrarily small changes in the output
consumer buying process
The Buyer decision process is the decision-making process used by consumers regarding market transactions before, during, and after the purchase of a good or service
promotional mix
In marketing, the promotional mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals
Product advertising
Product marketing is the process of promoting and selling a product to an audience
Publicity
Publicity is the movement of information to the general public from the media
Sponsorships
To sponsor something is to support an event, activity, person, or organization financially or through the provision of products or services
persuade
Persuasion is an umbrella term of influence
receiver
In radio communications, a radio receiver is an electronic device that receives radio waves and converts the information carried by them to a usable form

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