Flashcards - Demographics in Marketing Research

Flashcards - Demographics in Marketing Research
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Secondary data
Secondary data refers to data that was collected by someone other than the user
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marketing plan
A marketing plan may be part of an overall business plan
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4 cards in set
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Back
marketing plan
A marketing plan may be part of an overall business plan
Secondary data
Secondary data refers to data that was collected by someone other than the user
Primary data
Raw data, also known as primary data, is data collected from a source
descriptive
In the study of language, description or descriptive linguistics is the work of objectively analyzing and describing how language is actually used by a group of people in a speech community

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