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Flashcards - Fundamental Marcom Decisions & Marketing Objectives

Flashcards - Fundamental Marcom Decisions & Marketing Objectives
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marginal cost
In economics, marginal cost is the change in the total cost that arises when the quantity produced is incremented by one unit, that is, it is the cost of producing one more unit of a good
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marginal cost
In economics, marginal cost is the change in the total cost that arises when the quantity produced is incremented by one unit, that is, it is the cost of producing one more unit of a good
gross rating point
In advertising, a gross rating point is a measure of the size of an advertising campaign by a specific medium or schedule

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