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Flashcards - Integrated Marketing Communications Overview

Flashcards - Integrated Marketing Communications Overview
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Email marketing
Email marketing is directly sending a commercial message, typically to a group of people, using email
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Blogging
A blog is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries
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5 cards in set
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Blogging
A blog is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries
Email marketing
Email marketing is directly sending a commercial message, typically to a group of people, using email
Mobile marketing
Mobile marketing is marketing on or with a mobile device, such as a smart phone
niche marketing
A niche market is the subset of the market on which a specific product is focused
public relations plan
Public relations is the practice of managing the spread of information between an individual or an organization and the public

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