Flashcards - Marketing Data Collection Techniques

Flashcards - Marketing Data Collection Techniques
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Semantic differential scale
Semantic differential is a type of a rating scale designed to measure the connotative meaning of objects, events, and concepts
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Semantic differential scale
Semantic differential is a type of a rating scale designed to measure the connotative meaning of objects, events, and concepts
market research activities
Market research is any organized effort to gather information about target markets or customers

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