Flashcards - Marketing Planning & Strategy

Flashcards - Marketing Planning & Strategy
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market entry strategy
A market entry strategy is the planned method of delivering goods or services to a new target market and distributing them there
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market entry strategy
A market entry strategy is the planned method of delivering goods or services to a new target market and distributing them there
goals and objectives
A goal is a desired result or outcome that a person or a system envisions, plans and commits to achieve: a personal or organizational desired end-point in some sort of assumed development
vision statement
A vision statement is a declaration of an organization's objectives, ideally based on economic foresight, intended to guide its internal decision-making

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