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Flashcards - Marketing Planning

Flashcards - Marketing Planning
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vision statement
A vision statement is a declaration of an organization's objectives, ideally based on economic foresight, intended to guide its internal decision-making
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goals and objectives
A goal is a desired result or outcome that a person or a system envisions, plans and commits to achieve: a personal or organizational desired end-point in some sort of assumed development
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goals and objectives
A goal is a desired result or outcome that a person or a system envisions, plans and commits to achieve: a personal or organizational desired end-point in some sort of assumed development
vision statement
A vision statement is a declaration of an organization's objectives, ideally based on economic foresight, intended to guide its internal decision-making
marketing strategies
Marketing strategy has the fundamental goal of increasing sales and achieving a sustainable competitive advantage
the number of times a person clicked on your ad
Click-through rate is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement

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