Flashcards - Praxis Marketing: Promotion

Flashcards - Praxis Marketing: Promotion
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Product advertising
Product marketing is the process of promoting and selling a product to an audience
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promotional mix
In marketing, the promotional mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals
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continuous
In mathematics, a continuous function is, roughly speaking, a function for which sufficiently small changes in the input result in arbitrarily small changes in the output
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public relations
Public relations is the practice of managing the spread of information between an individual or an organization and the public
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communication
Communication is the act of conveying intended meanings from one entity or group to another through the use of mutually understood signs and semiotic rules
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10 cards in set
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communication
Communication is the act of conveying intended meanings from one entity or group to another through the use of mutually understood signs and semiotic rules
public relations
Public relations is the practice of managing the spread of information between an individual or an organization and the public
continuous
In mathematics, a continuous function is, roughly speaking, a function for which sufficiently small changes in the input result in arbitrarily small changes in the output
promotional mix
In marketing, the promotional mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals
Product advertising
Product marketing is the process of promoting and selling a product to an audience
Publicity
Publicity is the movement of information to the general public from the media
Sponsorships
To sponsor something is to support an event, activity, person, or organization financially or through the provision of products or services
customer relationship management
Customer relationship management is an approach to managing a company's interaction with current and potential future customers
receiver
In radio communications, a radio receiver is an electronic device that receives radio waves and converts the information carried by them to a usable form
persuade
Persuasion is an umbrella term of influence

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