Flashcards - Principles of Marketing & Market Research

Flashcards - Principles of Marketing & Market Research
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Primary data
Raw data, also known as primary data, is data collected from a source
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marketing plan
A marketing plan may be part of an overall business plan
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Secondary data
Secondary data refers to data that was collected by someone other than the user
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experiment
An experiment is a procedure carried out to support, refute, or validate a hypothesis
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Marketing
Marketing is the study and management of exchange relationships
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11 cards in set
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Back
Marketing
Marketing is the study and management of exchange relationships
experiment
An experiment is a procedure carried out to support, refute, or validate a hypothesis
Secondary data
Secondary data refers to data that was collected by someone other than the user
marketing plan
A marketing plan may be part of an overall business plan
Primary data
Raw data, also known as primary data, is data collected from a source
geographic
Geography is a field of science devoted to the study of the lands, the features, the inhabitants, and the phenomena of Earth
psychographic
Psychographics is the study of personality, values, opinions, attitudes, interests, and lifestyles
new product development process
In business and engineering, new product development is the complete process of bringing a new product to market
consumer decision-making process
The Buyer decision process is the decision-making process used by consumers regarding market transactions before, during, and after the purchase of a good or service
descriptive
In the study of language, description or descriptive linguistics is the work of objectively analyzing and describing how language is actually used by a group of people in a speech community
information search
The information search process is a six-stage process of information seeking behavior in library and information science

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