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Flashcards - Product & Service Management

Flashcards - Product & Service Management
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maturity
In psychology, maturity is the ability to respond to the environment in an appropriate manner
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maturity
In psychology, maturity is the ability to respond to the environment in an appropriate manner
brand extension
Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category
Product line extension
A product line extension is the use of an established product brand name for a new item in the same product category

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