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Flashcards - Segmentation, Targeting, & Position in Marketing

Flashcards - Segmentation, Targeting, & Position in Marketing
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marketing strategy
Marketing strategy has the fundamental goal of increasing sales and achieving a sustainable competitive advantage
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marketing strategy
Marketing strategy has the fundamental goal of increasing sales and achieving a sustainable competitive advantage
Mass marketing
Mass marketing is the opposite of niche marketing, as it focuses on high sales and low prices and aims to provide products and services that will appeal to the whole market

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