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Market Segmentation & Targeting Flashcards

Market Segmentation & Targeting Flashcards
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Tween Demographic Group
This demographic group ranges in age from 9-12 and possesses a considerable amount of disposable income given to them by their parents.
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Family Life Cycle Segmentation
A sub-segment of demographic segmentation that considers factors like marital status, how many children a family has and age.
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Usage-Rate Segmentation
Businesses that use this kind of market segmentation divide customers based on the amount of a product that they use.
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Benefit Segmentation
This kind of segmentation divides the market based on how much a service or product would benefit different customers.
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Psychographic Segmentation
You can use this type of segmentation if you're interested in dividing up the market around the lifestyles, motives and personalities of potential customers.
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Geographic Segmentation
Businesses can use this kind of segmentation to divide the market based on population density, market size, states or even climate.
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Demographic Segmentation
A type of segmentation that considers factors such as gender, family life, age, ethnic background and income level.
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Contextual Advertising
A generalized approach to advertising online that involves designing ads to be relevant to the content found on the Web page where they appear.
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Behavioral Targeting
This technique allows businesses to collect information about the Web history of potential customers, including search histories, in an attempt to gain additional customers.
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19 cards in set

Flashcard Content Overview

Working on these flashcards can give you the chance to review behavioral and contextual advertising. You'll also be able to focus on the uses of market segmentation as well as different kinds of segmentation, including geographic, demographic, benefit, psychographic and usage-rate. These cards also cover the importance of the target market and tools that can be used to reach it. Unpaid and paid search engine marketing will be discussed by these cards.

Front
Back
Behavioral Targeting
This technique allows businesses to collect information about the Web history of potential customers, including search histories, in an attempt to gain additional customers.
Contextual Advertising
A generalized approach to advertising online that involves designing ads to be relevant to the content found on the Web page where they appear.
Demographic Segmentation
A type of segmentation that considers factors such as gender, family life, age, ethnic background and income level.
Geographic Segmentation
Businesses can use this kind of segmentation to divide the market based on population density, market size, states or even climate.
Psychographic Segmentation
You can use this type of segmentation if you're interested in dividing up the market around the lifestyles, motives and personalities of potential customers.
Benefit Segmentation
This kind of segmentation divides the market based on how much a service or product would benefit different customers.
Usage-Rate Segmentation
Businesses that use this kind of market segmentation divide customers based on the amount of a product that they use.
Family Life Cycle Segmentation
A sub-segment of demographic segmentation that considers factors like marital status, how many children a family has and age.
Tween Demographic Group
This demographic group ranges in age from 9-12 and possesses a considerable amount of disposable income given to them by their parents.
Baby Boomer Demographic Group
A demographic group responsible for half of all U.S. spending. These individuals were born between 1946 and 1964.
Generation X Demographic Group
Individuals in this demographic group came after the Baby Boomers. They tend to dislike many forms of media advertising.
80 / 20 Principle
This marketing principle states that only 20% of customers are responsible for 80% of the demand for any given service or product.
Target Market
We define this as the group of potential customers that a particular service or product is trying to reach.
Market Segmentation
A process that allows businesses to split their target customers into smaller groups based on their needs, wants and even their interests.
Message Boards
An online tool that businesses can use to see what problems their customers are having. This tool can also allow a business to offer surveys or ask consumers questions.
Unpaid Search Engine Marketing
You use this type of marketing when you try to determine which keywords to include in your website to raise your visibility in search engine results.
Paid Search Engine Marketing
Businesses pay for this kind of marketing, which involves designing paid ads that include pre-determined keywords that many consumers search for.
Cookies
These hidden tags download onto a consumer's browser to track his or her activity, allowing businesses to identify their target market.
Blogs
Setting one of these up, making posts and asking questions can provide businesses with insight into the minds of potential customers.

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