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Marketing Internationally Flashcards

Marketing Internationally Flashcards
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E-commerce
A way for consumers and business to purchase or sell goods and services electronically using the Internet.
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Increased Growth
This is the main reason why a company would choose to expand its target market globally.
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Countertrade
This refers to a situation where goods and services can be purchased either completely or partially through the trade of others goods and services
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Product
One of the 4 Ps of marketing, this area is affected when a company enters a foreign market and has to change a product's name.
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Joint Venture
When a company buys part of a foreign company or partners with a foreign company to lower its costs and gain an initial presence in another country.
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Direct Investment
When a corporation purchases or builds a company or manufacturing site in another country, resulting in a presence in a very short time.
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Exporting Disadvantages
When a company chooses to ship a product globally for resale, it must consider these problems, which usually involve transportation challenges and restrictions on trade
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14 cards in set

Flashcard Content Overview

Get into the details of how to expand into a foreign market. Learn more about the different strategies and their risks that a company must analyze before entering a global market. Examples of these strategies include exporting, direct investment, joint venture, and licensing. Each has unique layers of risk and difficulty. We will also cover countertrade, which occurs when goods and services are paid for with other goods and services instead of cash. No money is exchanged. We will touch on product, place, promotion, and price, which are known as the Four Ps. We will look at these and how they are influenced by a global market. This review also highlights the role of global shippers, such as UPS and FedEx. It makes you think about the changes that must be made to the marketing mix for a global venture and how e-commerce can be used to a marketing and sales advantage.

Front
Back
Exporting Disadvantages
When a company chooses to ship a product globally for resale, it must consider these problems, which usually involve transportation challenges and restrictions on trade
Direct Investment
When a corporation purchases or builds a company or manufacturing site in another country, resulting in a presence in a very short time.
Joint Venture
When a company buys part of a foreign company or partners with a foreign company to lower its costs and gain an initial presence in another country.
Product
One of the 4 Ps of marketing, this area is affected when a company enters a foreign market and has to change a product's name.
Countertrade
This refers to a situation where goods and services can be purchased either completely or partially through the trade of others goods and services
Increased Growth
This is the main reason why a company would choose to expand its target market globally.
E-commerce
A way for consumers and business to purchase or sell goods and services electronically using the Internet.
Global Shippers
Shipping corporations that provide international logistics for global transport, such as UPS or FedEx.
Marketing Mix Adaptation
To be successful selling products in foreign countries, marketers must take different cultures into consideration and alter their combination, or mix, of marketing methods accordingly.
Exporting
This is a very low risk growth strategy that occurs when a company ships a product to another country.
Licensing
This gives a business the right to produce a product.
Place
As one of the 4 Ps of marketing, this is influenced by the transportation infrastructure of a foreign market.
Price
This element of the 4 Ps of marketing is affected by exchange rates, tariffs, and taxes.
Promotion
Adapting this one element of the 4 Ps of marketing means a company has chosen to sell the same product in a foreign market using a different marketing strategy.

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