Services Marketing, Marketing Channels & SCM Flashcards

Services Marketing, Marketing Channels & SCM Flashcards
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Measurement integration
A set of uniform standards that all members of a supply chain can use to ensure that each member is performing well
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Channel conflict
A consequence of different goals and methods between different members of a distribution channel
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Vertical conflict
A type of channel conflict between marketing channel members on different levels
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Horizontal conflict
A type of channel conflict between channel members on the same level
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Retailer
A channel intermediary that takes ownership of a product from its producer, setting prices and controlling the final method of sale
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Agent/broker
A wholesaler channel intermediary that helps facilitate sales as a delivery system between the producer and consumer
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Spatial discrepancy
A marketing channel discrepancy in which dissatisfaction occurs because a product is not available in close enough proximity to the consumer
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Temporal discrepancy
A marketing channel discrepancy in which a customer is dissatisfied because a product is produced before the customer is ready to make a purchase
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Discrepancy of quantity
A marketing channel discrepancy in which a customer is dissatisfied because the available quantity of products is less than the quantity the consumer wants to buy
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Discrepancy of assortment
A marketing channel discrepancy that occurs when a customer is dissatisfied because the specific product they want is not available
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20 cards in set

Flashcard Content Overview

Services marketing, marketing channels and supply chain management all have unique sets of vocabulary that are essential for professionals in those fields to know. Concepts such as perishability, relationship integration, temporal discrepancies, and horizontal conflict may come into play in a business environment, so it's important to be prepared. These flashcards should help!

Front
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Discrepancy of assortment
A marketing channel discrepancy that occurs when a customer is dissatisfied because the specific product they want is not available
Discrepancy of quantity
A marketing channel discrepancy in which a customer is dissatisfied because the available quantity of products is less than the quantity the consumer wants to buy
Temporal discrepancy
A marketing channel discrepancy in which a customer is dissatisfied because a product is produced before the customer is ready to make a purchase
Spatial discrepancy
A marketing channel discrepancy in which dissatisfaction occurs because a product is not available in close enough proximity to the consumer
Agent/broker
A wholesaler channel intermediary that helps facilitate sales as a delivery system between the producer and consumer
Retailer
A channel intermediary that takes ownership of a product from its producer, setting prices and controlling the final method of sale
Horizontal conflict
A type of channel conflict between channel members on the same level
Vertical conflict
A type of channel conflict between marketing channel members on different levels
Channel conflict
A consequence of different goals and methods between different members of a distribution channel
Measurement integration
A set of uniform standards that all members of a supply chain can use to ensure that each member is performing well
Technology/planning integration
The use of technology within a supply chain to ensure easy access to and sharing of important information such as inventory levels and customer data
Material and service supplier integration
Alignment between a company's supply chain materials and its service providers to ensure consistent access to manufacturing supplies
Customer integration
A supply chain management practice that offers incentives and special services to high-value customers
Relationship integration
Communication between different members of a supply chain that helps ensure consistency of policy and expectations
Internal operations integration
The idea that all departments within a single company should have the same goals and perform under the same expectations
Intangibility
One of the defining characteristics of a service; refers to the fact that the service itself should not have a physical form that can be heard, smelled, touched or tasted
Inseparability
One of the defining characteristics of a service; refers to the fact that a service's production and consumption are a single, cohesive unit that cannot be divided into two
Heterogeneity
One of the defining characteristics of a service; refers to the fact that service companies face different challenges to consistency of service
Perishability
One of the defining characteristics of a service; refers to the fact that a service cannot be stored, saved for later, warehoused or inventoried
Promotion strategy for services
The techniques service companies can use in marketing; can include core and supplemental service product offerings and other customer incentives in the marketing mix

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