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Tourism Marketing Flashcards

Tourism Marketing Flashcards
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External Influences on Marketing Strategy: Competition

You focus on this external influence when considering what businesses will be working against you in your market.

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External Influences on Marketing Strategy: Technology

This external factor is related to updates to the tools we use throughout our lives. If a revolutionary computer system comes out, it is this kind of influence.

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External Influences on Marketing Strategy: Economic

These external forces are controlled by the buying power of consumers. Recessions or issues with unemployment are tied to these influences.

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External Influences on Marketing Strategy: Legal

Businesses are impacted by this external influence when they face laws and regulations from their country or state.

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Marketing Channels of Distribution: Steps

1: Product concept and creation

2: Product sales

3: Product transportation

4: Product reaches end user

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Hospitality and Tourism Industries: Marketing Channels of Distribution

These get a product from where it is produced to the consumer. The hospitality industry utilizes them when buying supplies.

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Market Segmentation: Demographic

You focus on this type of market segmentation when grouping your possible customers based on their gender, age, ethnic background or income level. This is the variable most used in marketing.

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Market Segmentation: Family Life Cycle

This is a subset of demographic segmentation. If focuses on grouping customers based on their age, marital status and how many kids they have.

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Market Segmentation

The process of splitting up your consumer base into groups. This allows businesses to focus on appealing to certain kinds of consumers.

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Marketing: Official Definition

The process, actions and institutions used to create goods, communicate with consumers and exchange products or services with customers for a profit.

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Marketing: Four P's

Product

Place

Promotion

Price

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Hospitality and Tourism Industries: Marketing Strategies

Businesses in this industry can market themselves by offering coupons or discounts in the off-season.

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Hospitality and Tourism Industries: Marketing

You use this process in the hospitality industry to make customers aware of your brand and location.

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Steps to Create a Message: Raise Credibility

You complete this step in creating a message when you help consumers feel confident about your produce of service. You could accomplish this with reviews or celebrity endorsements.

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Steps to Create a Message: Call to Action

This is the last step in creating a message. It requires you to tell the customer what you want them to do.

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Hospitality and Tourism Industries: Branding Examples

Different chains in this industry have different brands. Super 8 is known for being low cost, while both Marriott and Hilton are known to serve corporate guests.

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Hospitality and Tourism Industries: Branding

This helps customers in the hospitality industry know what to expect from different companies. It may result in them remembering a company and offering repeat business.

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Aspects of Branding: Awareness

You work on this branding aspect when you focus on ensuring the visibility of your brand. You accomplish this by getting people to know about your brand.

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Aspects of Branding: Attitude

The branding aspect that deals with your brand's message. This often focuses on the feelings you want to elicit in potential customers.

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Branding: Price Elasticity

This refers to how much consumers will willingly pay to get a product or service. Hotels that have more services and therefor charge more must have customers with a higher level of this.

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44 cards in set

Flashcard Content Overview

Check out these set of flashcards to go over market segmentation and market demographics. You can focus on marketing strategies along with the internal and external factors that can influence these strategies. The steps you need to take to make successful sales are also addressed by this set of flashcards. You'll also find cards that deal with branding in the hospitality and tourism industry.

Front
Back
Branding: Price Elasticity

This refers to how much consumers will willingly pay to get a product or service. Hotels that have more services and therefor charge more must have customers with a higher level of this.

Aspects of Branding: Attitude

The branding aspect that deals with your brand's message. This often focuses on the feelings you want to elicit in potential customers.

Aspects of Branding: Awareness

You work on this branding aspect when you focus on ensuring the visibility of your brand. You accomplish this by getting people to know about your brand.

Hospitality and Tourism Industries: Branding

This helps customers in the hospitality industry know what to expect from different companies. It may result in them remembering a company and offering repeat business.

Hospitality and Tourism Industries: Branding Examples

Different chains in this industry have different brands. Super 8 is known for being low cost, while both Marriott and Hilton are known to serve corporate guests.

Steps to Create a Message: Call to Action

This is the last step in creating a message. It requires you to tell the customer what you want them to do.

Steps to Create a Message: Raise Credibility

You complete this step in creating a message when you help consumers feel confident about your produce of service. You could accomplish this with reviews or celebrity endorsements.

Hospitality and Tourism Industries: Marketing

You use this process in the hospitality industry to make customers aware of your brand and location.

Hospitality and Tourism Industries: Marketing Strategies

Businesses in this industry can market themselves by offering coupons or discounts in the off-season.

Marketing: Four P's

Product

Place

Promotion

Price

Marketing: Official Definition

The process, actions and institutions used to create goods, communicate with consumers and exchange products or services with customers for a profit.

Market Segmentation

The process of splitting up your consumer base into groups. This allows businesses to focus on appealing to certain kinds of consumers.

Market Segmentation: Family Life Cycle

This is a subset of demographic segmentation. If focuses on grouping customers based on their age, marital status and how many kids they have.

Market Segmentation: Demographic

You focus on this type of market segmentation when grouping your possible customers based on their gender, age, ethnic background or income level. This is the variable most used in marketing.

Hospitality and Tourism Industries: Marketing Channels of Distribution

These get a product from where it is produced to the consumer. The hospitality industry utilizes them when buying supplies.

Marketing Channels of Distribution: Steps

1: Product concept and creation

2: Product sales

3: Product transportation

4: Product reaches end user

External Influences on Marketing Strategy: Legal

Businesses are impacted by this external influence when they face laws and regulations from their country or state.

External Influences on Marketing Strategy: Economic

These external forces are controlled by the buying power of consumers. Recessions or issues with unemployment are tied to these influences.

External Influences on Marketing Strategy: Technology

This external factor is related to updates to the tools we use throughout our lives. If a revolutionary computer system comes out, it is this kind of influence.

External Influences on Marketing Strategy: Competition

You focus on this external influence when considering what businesses will be working against you in your market.

SLEPT Analysis

This type of analysis can be used to assess the external factors impacting your business. It looks at social, legal, economical, political and technological issues.

Internal Influences on Marketing

These are forces inside a company that impact marketing. Examples can include the practicality of a campaign, the quality of goods and corporate objectives.

Internal Influences on Marketing: Corporate Objectives

You must consider this internal influence when working on a marketing campaign because your work must follow the organizational beliefs these support.

Hospitality and Tourism Industry Markets: Accommodations

You are dealing with this market when you look for a place to stay while away from home.

Hospitality and Tourism Industry Markets: Travel and Tourism

This market focuses on providing travelers with transportation. It also addresses the technological needs of customers.

Hospitality and Tourism Industry Markets: Food and Beverage

The market in the hospitality industry that deals with offering customers things to eat and drink.

Hospitality and Tourism Industries: Press Relations

This is the way the media connects with this industry. This may include getting radio coverage of important events to build business.

Press Communication Strategies: Focus on Influencers

You use this strategy when you try to develop relationships with popular people in the press, so that your messages will reach more customers.

Press Communication Strategies: Share Meaningful Content

This strategy for communicating with the press requires you to provide them with information that is actually valuable.

Press Communication Strategies: Support Press Relations

Businesses utilize this press communication strategy by providing more stories to members of the press who covered them in the past.

Market Segmentation: Psychographic

This type of market segmentation splits consumers up based on their personality traits or the lifestyles they lead.

Market Segmentation: Geographic

You use this kind of market segmentation when you group customers based on their physical location.

Market Segmentation: Behavioral

Consumers are grouped based on the benefits of the product they want and how much they know about it in this kind of market segmentation. It may be used in the wedding industry.

Successful Selling Steps: Make a Presentation

You take this step after conducting research, preparing and planning. It involves pitching your idea to a possible customer and has to be done before you address objections.

Successful Selling Steps: Close the Deal

Employees complete this step of the successfully selling when they get the customer to actually buy a product or service.

Successful Selling Steps: Follow Through

The last step in the process of successfully selling. It occurs after the sale is made. You make sure the customer is satisfied in this step, which can ensure they come back.

Successful Selling Steps: Find a Prospect

This part in the process of successfully selling requires you to find potential customers who might want to buy your good or service.

Marketing Strategy: Placement

You focus on this strategy by deciding where to put your business. This depends on the customers you want to reach and should be easily accessible.

Marketing Mix

The blend of a product, where it is sold, its price and promotional strategies used to reach consumers.

Target Market

This is the group of customers you most want to reach with your product. Identifying them is the first step for coming up with a marketing strategy that is effective.

Mobile Marketing

Businesses use this kind of marketing when they send an advertisement to the cell phone or hand-held device of a potential consumer.

Hospitality and Tourism Industry: Mobile Marketing

This type of marketing can be used in the hospitality industry to inform consumers of specials or to allow them to make online reservations.

Market Demographic

The portion of a given group of people who are most likely to purchase your service or product. These people are marketer's main targets.

Market Demographic: Toys

The people most interested in purchasing these products are generally young children. Depending on the toy, gender may place a role in whether they buy a good or not.

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