Writing Proposals Flashcards

Writing Proposals Flashcards
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Internal Proposal

A type of proposal that is sent to an audience within the writer's organization

Can be formal or informal

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External Proposal

A type of proposal that is sent to an audience outside the writer's organization

Usually formal

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Back Matter of a Proposal

The part of a proposal that may include a glossary, references, and appendices with documents such as figures and scientific studies

Provides supporting information and documentation

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The 'Cause and Effect' Persuasive Technique in Proposals
Used to describe how the service or solution offered by your proposal can be used to fix the cause of the current problem
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The 'Compare and Contrast' Persuasive Technique in Proposals
Used to show the advantages offered by the service or solution in your proposal compared to those offered by other companies
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Main Text of a Proposal
The 'heart' of the proposal that contains an introduction, discussion, and a succinct conclusion regarding the writer's solution to the problem addressed by the proposal
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Abstract
Found in the front matter of a proposal that provides a short, non-technical summary of the problems, solutions, and benefits found within the proposal
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Front Matter of a Proposal

The part of a proposal that is used introduce and organize the content of the proposal

May contain a title page, cover letter, table of contents, list of illustrations, and abstract

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Proposal

A persuasive document written to convince the reader to implement a service or solution provided by a private or public sector organization

Organized into front matter, main text, and back matter

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Flashcard Content Overview

You've just designed the next big product that will revolutionize the business technology world. But how do you go about acquiring the money needed to actually produce your product? And how do you convince businesses that your product really is as great as you say it is? You write a proposal! This flashcard set will help you review when and why you should write a proposal, what type of proposal you should write, and the techniques you can use to write the persuasive proposal that will make you the next big thing in the field of business technology!

Front
Back
Proposal

A persuasive document written to convince the reader to implement a service or solution provided by a private or public sector organization

Organized into front matter, main text, and back matter

Front Matter of a Proposal

The part of a proposal that is used introduce and organize the content of the proposal

May contain a title page, cover letter, table of contents, list of illustrations, and abstract

Abstract
Found in the front matter of a proposal that provides a short, non-technical summary of the problems, solutions, and benefits found within the proposal
Main Text of a Proposal
The 'heart' of the proposal that contains an introduction, discussion, and a succinct conclusion regarding the writer's solution to the problem addressed by the proposal
The 'Compare and Contrast' Persuasive Technique in Proposals
Used to show the advantages offered by the service or solution in your proposal compared to those offered by other companies
The 'Cause and Effect' Persuasive Technique in Proposals
Used to describe how the service or solution offered by your proposal can be used to fix the cause of the current problem
Back Matter of a Proposal

The part of a proposal that may include a glossary, references, and appendices with documents such as figures and scientific studies

Provides supporting information and documentation

External Proposal

A type of proposal that is sent to an audience outside the writer's organization

Usually formal

Internal Proposal

A type of proposal that is sent to an audience within the writer's organization

Can be formal or informal

Formal Proposal

A type of proposal that adheres to a strict organizational structure and is written in a professional voice

Used for external or highly important audiences

Informal Proposal

A type of proposal that does not adhere to one specific format and is written in a relaxed tone

Used for low importance internal communication

Solicited Proposal
A type of proposal written in response to a request for proposal (RFP) document
Unsolicited Proposal
A type of proposal that is written without being specifically requested
Sales Proposal
A type of proposal in which the writer is trying to persuade their audience into purchasing a good or service to meet a need
Grant Proposal
A type of proposal in which the writer is trying to persuade their audience into awarding a sum of money to fund educational, research, or social programs
Persuasive Elements of Sales Proposals

Identification of customer's needs along with the proposed solution

Demonstration of company's qualifications

Projected monetary returns

Persuasive Elements of Grant Proposals

Needs statement

Balanced support from both qualitative and quantitative information

Alignment with mission of organization awarding the grant

Need Statement
The part of a grant proposal that describes how an organization will use a grant to serve an educational, research, or social need
Proposal Conclusion
A brief, focused summary of the proposal that reiterates how the proposed product or service will fill a need or solve a problem.

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