4 P's of Marketing Lesson Plan

Instructor: Christopher Muscato

Chris has a master's degree in history and teaches at the University of Northern Colorado.

Marketing is a major factor in the success of a product, as your students will learn by studying the 4 Ps of marketing and applying them to the promotion of a product.

Learning Objectives

  • Define the 4 Ps of marketing
  • Explain how marketing can impact the success of a business
  • Apply marketing research and strategies to the promotion of a product


120-180 minutes

Curriculum Standards


Introduce a topic and organize complex ideas, concepts, and information so that each new element builds on that which precedes it to create a unified whole; include formatting (e.g., headings), graphics (e.g., figures, tables), and multimedia when useful to aiding comprehension.


Work with peers to promote civil, democratic discussions and decision-making, set clear goals and deadlines, and establish individual roles as needed.


Respond thoughtfully to diverse perspectives; synthesize comments, claims, and evidence made on all sides of an issue; resolve contradictions when possible; and determine what additional information or research is required to deepen the investigation or complete the task.


  • Copies of the lesson quiz
  • A list (or set of images) of various products, ranging in cost and type of product
  • Poster boards or poster-size paper
  • Art supplies as desired


  • Start class with a brief description of marketing. Ask students to consider a recent purchase they made or perhaps an item of clothing they are wearing.
    • Where did you find this product? How was it presented? What made you want to buy it?
  • Begin the lesson What are the 4 Ps of Marketing? - Definition & Examples. Pause the video at 1:57. Write the words ''Product'' and ''Price'' on the board, and talk about the information in this section of the video.
    • How do you think companies come up with a product that they want to sell? What factors go into this? Do you think it's better to identify an existing demand in the market or create a demand?
    • What impact does price have on how a product is created? What impact does it have on how a product is marketed? Would you ever voluntarily pay more for a product or service?
  • Resume and complete the video. Write the words ''Place'' and ''Promotion'' on the board, and discuss the information in this section of the video.
    • Have you ever heard the mantra ''Location, location, location''? Why does location matter in marketing? Have you ever been discouraged or encouraged to buy something because of its location? How do you think the internet might impact this?
    • How do you think marketing companies bring all of this together in order to promote or market a product?
  • You may test student understanding with the lesson quiz.

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