Advertising Lesson Plan for Kids

Instructor: Sharon Linde

Sharon has a Masters of Science in Mathematics

Teach students about a persuasive technique they face in their everyday lives with this lesson plan. Students will read a lesson explaining and helping them to analyze advertisements, discuss and interact with content, then do an activity to apply understanding.

Learning Objectives

After this lesson, students will be able to:

  • define 'persuasive'
  • explain how pathos, logos and ethos are used in advertising
  • discuss the purpose of persuasive advertising
  • identify persuasive components of advertising

Length

1 hour

Materials

  • Copies of the lesson Analyzing Advertisements: Lesson for Kids, one for each student
  • Examples of advertisements students bring in from home; consider supplementing to fill in gaps
  • Tape
  • Paper
  • Colored pencils

Key Vocabulary

  • Advertisements
  • Persuade
  • Ethos
  • Pathos
  • Logos

Curriculum Standards

  • CCSS.ELA-Literacy.RI.5.2

Determine two or more main ideas of a text and explain how they are supported by key details; summarize the text.

  • CCSS.ELA-Literacy.RI.5.3

Explain the relationships or interactions between two or more individuals, events, ideas, or concepts in a historical, scientific, or technical text based on specific information in the text.

  • CCSS.ELA-Literacy.RI.5.4

Determine the meaning of general academic and domain-specific words and phrases in a text relevant to a grade 5 topic or subject area.

Warm Up and Preparation

  • Ask students to think of the last time they saw a commercial or advertisement (like billboards) and thought 'I HAVE to have that!' Consider sharing a story of seeing a billboard for coffee or seeing a shirt in a magazine, and having the same experience.
  • Divide students into partners and have them share their experience, then discuss briefly as a whole class.
  • Now describe the advertisement you saw, giving components that made it attractive. For example, you could say 'The model wearing the shirt was at the beach and it was so sunny and bright, it made me feel like if I had that shirt I would feel the same thing.'
  • Have students discuss how the advertisement hooked them into wanting the item.

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