Advocacy Advertising: Definition & Examples

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  • 0:04 Definition of Advocacy…
  • 0:32 Examples of Advocacy…
  • 2:09 Lesson Summary
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Lesson Transcript
Instructor: Shawn Grimsley

Shawn has a masters of public administration, JD, and a BA in political science.

If you watched television for at least 20 minutes during the past election, you probably have been exposed to advocacy advertising. In this lesson, you'll learn about advocacy advertising and be provided some examples. A short quiz follows.

Definition of Advocacy Advertising

Advocacy advertising is an advertisement or public communication that attempts to influence public opinion on specific political, economic or social issues. Advocacy advertising is more prevalent in the non-profit world. In fact, most non-profit organizations engage in advocacy advertising to some extent to advance their agendas. Businesses may occasionally employ advocacy advertisement in order to advance or oppose legislation that will either help or hurt their business.

Examples of Advocacy Advertising

You will get a much better idea of advocacy advertising after looking at some examples. Some big players in advocacy advertising include:

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